What Happened To My Site On Google?

Review of Florida dance in Q&A form, conclusions included below:
What Happened To My Site On Google?: "What Happened To My Site On Google?
By Danny Sullivan, Editor December 7, 2003 "

Smart businesses will realize they need to budget for this, just as they budget for advertising and to obtain leads in the real world. It's the rare and exceptional company that can get by on PR alone ... free listings aren't guaranteed. Yes, search engines can do what they want. Yes, it's foolish for anyone to have built a business around getting what are essentially free business phone calls via Google.

My advice is unchanged -- do the basic, simple things that have historically helped with search engines. Have good titles. Have good content. Build good links. Don't try to highly-engineer pages that you think will please a search engine's algorithm. Focus instead on building the best site you can for your visitors, offering content that goes beyond just selling but which also offers information, and I feel you should succeed.

Google and other search engines will continue altering their ranking systems, just as they always have done -- and that listings will change, sometimes dramatically, as a result.