The SEO Blog: The Web We Weave, Linking for Google: April 2005: "Over the past week, SEOs and SEMs have noted some significant changes in the search engine results delivered by Google. Google appears to be actively cleaning its listings by targeting sites using suspicious link-building techniques. A couple of well-known search engine marketing sites have vanished from Google results under keyword phrases they dominated just last week....
If you or someone you know has been engaged in a link-building plan that relies on link trading between multiple sites that don't actually relate to or do business with each other, you might want to take a few hours to examine your link-building strategies."
Friday, April 15, 2005
Tuesday, April 12, 2005
Google adds local services and driving directions to mobile search
CNET News.com: "Google is doubling down on mobile search, and is set to offer new features for finding local services and calling up driving directions via wireless devices. On Tuesday, the search company plans to introduce two new search options for mobile phones. One feature lets people with browser-enabled cell phones use Google Local, a Web directory of local businesses and sights, by typing in a name and ZIP code. Using the second feature, people can text message Google SMS (Short Message Service) with the short code '46645' to receive driving directions to most locations. "
Monday, April 11, 2005
New factor in Google Algo? Aging Delay for New Sites
SiteProNews Scottie Claiborne writes : "I haven't seen any brand new sites with new domains appear at the top of the search engine results pages (SERP) since early in 2004. There seems to be a delay of about 6-8 months. I've checked with many site owners and SEOs and I haven't found anyone who's gotten a brand new domain ranked well in Google. If there's a magic bullet, no one's spilling the beans.
What happens is new sites get indexed, they appear for some obscure queries and they may appear at the top for a week or so, but then they drop to the bottom of the SERP for several months. The page shows a PageRank in the Google toolbar, as well as backlinks. Everything else works fine but it just doesn't rank well for any terms in Google. Many times, not even the company name."
Claiborne's "theory is that the age factor for new sites is Google's answer to mini-networks and other multi-site strategies intended to artificially inflate link popularity. Many people divide what should be a single site into multiple sites in order to capitalize on the links that are exchanged between them. Others build a series of small sites that are only designed to add link popularity to the main site.
By delaying the ranking of brand new sites, the mini-network strategy becomes more of a long-term strategy than a quick jump to the top. Site owners who might have started new sites are going to be more inclined to build new pages on existing sites in order to avoid that delay."
Claiborne's advice "if you are launching new sites for clients, make sure you set the expectation that it is likely to be 7-8 months before the site achieves any real results in Google.
We used to keep a site under wraps and launch it once it was "perfect." Now it makes sense to get a few pages up for your new site as soon as you complete them...When launching a new site, if traffic from Google is critical to your plan for success you need to plan ahead. Get the site out there and linked to as early as possible and plan to run an AdWords and/or Overture campaign for a few months until the site can be established in the editorial results. Yahoo and MSN do not have this delay built-in, so focus your early efforts on these engines.
Don't worry, Google will eventually give your new site the respect it deserves -- just give it time."
What happens is new sites get indexed, they appear for some obscure queries and they may appear at the top for a week or so, but then they drop to the bottom of the SERP for several months. The page shows a PageRank in the Google toolbar, as well as backlinks. Everything else works fine but it just doesn't rank well for any terms in Google. Many times, not even the company name."
Claiborne's "theory is that the age factor for new sites is Google's answer to mini-networks and other multi-site strategies intended to artificially inflate link popularity. Many people divide what should be a single site into multiple sites in order to capitalize on the links that are exchanged between them. Others build a series of small sites that are only designed to add link popularity to the main site.
By delaying the ranking of brand new sites, the mini-network strategy becomes more of a long-term strategy than a quick jump to the top. Site owners who might have started new sites are going to be more inclined to build new pages on existing sites in order to avoid that delay."
Claiborne's advice "if you are launching new sites for clients, make sure you set the expectation that it is likely to be 7-8 months before the site achieves any real results in Google.
We used to keep a site under wraps and launch it once it was "perfect." Now it makes sense to get a few pages up for your new site as soon as you complete them...When launching a new site, if traffic from Google is critical to your plan for success you need to plan ahead. Get the site out there and linked to as early as possible and plan to run an AdWords and/or Overture campaign for a few months until the site can be established in the editorial results. Yahoo and MSN do not have this delay built-in, so focus your early efforts on these engines.
Don't worry, Google will eventually give your new site the respect it deserves -- just give it time."
Google Q&A
Google SMS: "To get answers to questions that cover a broad assortment of topics, including authors, inventors, populations and more, just send your fact-based question or query as a text message to Google SMS. Google will scour the web to find answers to your question and include our information source so that you can learn more.
To get facts:
Enter the fact-based question or query
Sample queries:
india population
Mark Twain's real name
who wrote hamlet "
Discussed at webmasterworld.com: "Google News...New Google Answering Facts"
To get facts:
Enter the fact-based question or query
Sample queries:
india population
Mark Twain's real name
who wrote hamlet "
Discussed at webmasterworld.com: "Google News...New Google Answering Facts"
The Power of Google
Fool.com: Motley Fool Take Interesting: "opinion, Google's not really the innovator that many claim it to be. But it does things right. Every time. And figures out a way to make money off this advantage. Online Search. Online email. Desktop search. Newsgroups. News portal. Click-through ads. Blogging. Image browsers. These are all examples of computerized 'stuff' that had been around for a long time before Google invented a better way to do it, or simply bought another company that had already figured it out.
There's incredible opportunity in simplicity, and Google seems to be harvesting it better than anyone else."
There's incredible opportunity in simplicity, and Google seems to be harvesting it better than anyone else."
Sunday, April 10, 2005
Slashdot discusses | Google Founders Cut Salaries to $1
Slashdot : "GeneralCern writes "MSNBC Reports that Google founders Larry Page and Sergey Brin, and CEO Eric Schmidt all [0]slashed their salaries to $1 last year. Since you do not have to pay FICA, Medicare, or income taxes
on the capital gains associated with stock sales, they stand to substantially decrease their tax burden. Is this a breech of the company's "do no evil" mission statement, or just an example of people who love their jobs so much they don't need to be paid to go to work?"
"
on the capital gains associated with stock sales, they stand to substantially decrease their tax burden. Is this a breech of the company's "do no evil" mission statement, or just an example of people who love their jobs so much they don't need to be paid to go to work?"
"
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