Google AdSense - Google AdSense: What's New: "As part of our goal to improve the monetisation of your sites, Google has introduced a number of new features for advertisers, which will directly impact you as an AdSense publisher...
Site targeting: focusing on the audience...Site-targeted ads allow advertisers to select the specific sites they feel are most appropriate to their campaign, and to run their ads only on those sites
CPM bidding: a new way to generate revenue... set a maximum CPM bid - that is, the price they are willing to pay for every thousand impressions – and pay on a per-impression basis. This means that, unlike pay-per-click ads, you will earn revenue each time a CPM ad is displayed on your site.
Expanded text ads: testing new formats... text ads that expand to fill the entire ad unit, so that only a single ad will appear in that unit
More image ads: include a small number of Flash ads from a test group of advertisers...and ..wide skyscraper (160x600) format to make a total of 5 ad formats supporting image ads
Friday, May 13, 2005
Under 200 At 1st Google Shareholder Meeting
Forbes.com: "Google Inc. shareholders got a free lunch Thursday at the online search engine leader's first annual meeting as a public company. There were plenty of leftovers. Fewer than 200 people attended the meeting at the company's Mountain View headquarters...
Despite its unconventional reputation, Google put on a straight-laced show. CEO Eric Schmidt and Google co-founders Larry Page and Sergey Brin spent most of the 90-minute meeting fielding a wide variety of shareholder questions, ranging from concerns about stiffening competition from Microsoft Corp. and Yahoo Inc. to Google's policy on employee stock options...
Google's shares have more than doubled from the IPO price of $85, even after declining $2.57 Thursday to close at $228.72 on the Nasdaq Stock Market.
The lofty share price prompted a shareholder question about whether the company might split the stock to make it more affordable for individual prices. Brin said it's unlikely the stock will be split anytime soon."
Despite its unconventional reputation, Google put on a straight-laced show. CEO Eric Schmidt and Google co-founders Larry Page and Sergey Brin spent most of the 90-minute meeting fielding a wide variety of shareholder questions, ranging from concerns about stiffening competition from Microsoft Corp. and Yahoo Inc. to Google's policy on employee stock options...
Google's shares have more than doubled from the IPO price of $85, even after declining $2.57 Thursday to close at $228.72 on the Nasdaq Stock Market.
The lofty share price prompted a shareholder question about whether the company might split the stock to make it more affordable for individual prices. Brin said it's unlikely the stock will be split anytime soon."
Tuesday, May 10, 2005
Google Patent Analysed - SEO implications
wwwcoder.com: "Cracking the Google Code::Under the GoogleScope::Google's US Patent confirms information retrieval is based on historical data.
Publication Date: 5/8/2005 9:51:18 PM
Author Name: Lawrence Deon
Deon takes Google's definition of their United States Patent Application 20050071741 on March 31, 2005 abstract: "A system identifies a document and obtains one or more types of history data associated with the document. The system may generate a score for the document based, at least in part, on the one or more types of history data.” and concludes that:
"Google’s sweeping changes confirm the search giant has launched a full out assault against artificial link inflation & declared war against search engine spam in a continuing effort to provide the best search service in the world… …if you thought you cracked the Google Code and had Google all figured out … guess again. He states that Google has raised the bar against search engine spam and artificial link inflation...
The filing unquestionable provides SEO’s with valuable insight into Google’s tightly guarded search intelligence and confirms that Google’s information retrieval is based on historical data.
He asks: "What exactly do these changes mean to you?"
Answer: "Your credibility and reputation on-line are going under the Googlescope!"
The article sets out further details of how Google determines link spam, on page spam, site age and many more ...
Article has been picked up by Slashdot Slashdot | Cracking the Google Code... Under the GoogleScope
Related posts:
Google in the news: United States Patent Application: 0050071741
Google in the news: New factor in Google Algo? Aging Delay for New Sites
Rand Fishkin has put together another detailed interpretation of the patent: SEOmoz | Google's Patent: Information Retrieval Based on Historical Data
Section one - Overview of the 5 Most Critical Concepts from this Paper - is a must read. It clearly explains his interpretation of the patent of:
1) Google's Concept of "Document Inception: Google will be using this data to rank documents and establish credibility and relevance.
2) How Changing Content can Affect Rankings: "for some types of queries, particular results are more valuable - stale results may be desirable for information that doesn't need updating, fresh content is good for results that require it..."
3) Spam Detection & Punishment:
"Watching for sites that rise in the rankings too quickly
Watching for registration information, IP addresses, name servers, hosts, etc that are on their "bad list"
Growth of off-topic links
Speed of link gain
Percentage of similar anchor text
Topic/Subject shifts or additions
4) What Google is Attempting to Measure:
Domain information
Information on User Behavior Online
Data contained on your computer
4) The Impact of this Patent he concludes that analysing Google results etc in view of the theories arising from this patent will prove/ disprove previous conjecture about Googles algos...
Publication Date: 5/8/2005 9:51:18 PM
Author Name: Lawrence Deon
Deon takes Google's definition of their United States Patent Application 20050071741 on March 31, 2005 abstract: "A system identifies a document and obtains one or more types of history data associated with the document. The system may generate a score for the document based, at least in part, on the one or more types of history data.” and concludes that:
"Google’s sweeping changes confirm the search giant has launched a full out assault against artificial link inflation & declared war against search engine spam in a continuing effort to provide the best search service in the world… …if you thought you cracked the Google Code and had Google all figured out … guess again. He states that Google has raised the bar against search engine spam and artificial link inflation...
The filing unquestionable provides SEO’s with valuable insight into Google’s tightly guarded search intelligence and confirms that Google’s information retrieval is based on historical data.
He asks: "What exactly do these changes mean to you?"
Answer: "Your credibility and reputation on-line are going under the Googlescope!"
The article sets out further details of how Google determines link spam, on page spam, site age and many more ...
Article has been picked up by Slashdot Slashdot | Cracking the Google Code... Under the GoogleScope
Related posts:
Google in the news: United States Patent Application: 0050071741
Google in the news: New factor in Google Algo? Aging Delay for New Sites
Rand Fishkin has put together another detailed interpretation of the patent: SEOmoz | Google's Patent: Information Retrieval Based on Historical Data
Section one - Overview of the 5 Most Critical Concepts from this Paper - is a must read. It clearly explains his interpretation of the patent of:
1) Google's Concept of "Document Inception: Google will be using this data to rank documents and establish credibility and relevance.
2) How Changing Content can Affect Rankings: "for some types of queries, particular results are more valuable - stale results may be desirable for information that doesn't need updating, fresh content is good for results that require it..."
3) Spam Detection & Punishment:
"Watching for sites that rise in the rankings too quickly
Watching for registration information, IP addresses, name servers, hosts, etc that are on their "bad list"
Growth of off-topic links
Speed of link gain
Percentage of similar anchor text
Topic/Subject shifts or additions
4) What Google is Attempting to Measure:
Domain information
Information on User Behavior Online
Data contained on your computer
4) The Impact of this Patent he concludes that analysing Google results etc in view of the theories arising from this patent will prove/ disprove previous conjecture about Googles algos...
Monday, May 09, 2005
Google search down
Google search finds outage | CNET News.com: "Google's Web site was inaccessible for a brief time Saturday and some visitors reported being rerouted to another site, leading some to believe that the search giant had been hacked.
The site was down from 3:45 to 4 p.m. PST, Google spokesman David Krane told The Associated Press.
'It was not a hacking or a security issue,' Krane. He said the problem was related to the DNS (Domain Name System), which routes one's Internet protocol address to the appropriate Web site that the user wants to visit. If the DNS system goes down, Web pages requested usually do not appear or take a long time to load. "
The site was down from 3:45 to 4 p.m. PST, Google spokesman David Krane told The Associated Press.
'It was not a hacking or a security issue,' Krane. He said the problem was related to the DNS (Domain Name System), which routes one's Internet protocol address to the appropriate Web site that the user wants to visit. If the DNS system goes down, Web pages requested usually do not appear or take a long time to load. "
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