- Michael Campbell's internet marketing secrets

- Michael Campbell's internet marketing secrets: "Issue is #38 published December 11 2003"

1) look for a spring shake up in search. Google
goes public with a rapid spike in price. Yahoo sells off their
stock and announces a switch to Inktomi. Google stock falls in
price, as word spreads that search domination is over.

2) Google algorithm change.... or just an angry executive?

There's a lot of theories flying around. Most can be dismissed
with a few clicks and a little research. Some people thought
it was an over optimization penalty, others a bug. Whatever it
was, and still is, Google has upset a lot of people...my conclusion is.... don't hit, play fair, hold hands
crossing the street, and always follow the Google guidelines
that say, "Don't create multiple pages, subdomains, or domains
with substantially duplicate content."

3) more insight - and mathematical proof - into the Google
changes, be sure to read Leslie Rohde's research paper
entitled, "A Statistical and Experimental Analysis of Google's
Florida Update, using the link below.
Florida