Saturday, November 22, 2003

Google: Current Algo Update-Dance -> High Rankings Search Engine Optimization Forum

Google: Current Algo Update-Dance -> High Rankings Search Engine Optimization Forum: "AND,.. this I like,... it means that in order to rank high,... a commercial site now will need to give much more content,. more information,... more general information,.. and I think that that is something many SEO consultants (like your self) have been preaching for many years already. That´s probably why you don't see that many of your sites effected."

Friday, November 21, 2003

Google: Current Algo Update-Dance -> High Rankings Search Engine Optimization Forum

Google: Current Algo Update-Dance -> High Rankings Search Engine Optimization Forum: "New type of message from google. When we type 'seo' initially it was dominated by commercial sites like topseo.com now they are gone disappeared. Now no.1 ranking is google webmaster warnings on SEOs.
www.google.com/webmasters/seo.html
So they definetely want to send a message to everyone. Dont use SEOs first read our guidelines on selecting an SEO.
oops this definetely looks manually manipulating the SERPs to tell people what they are not supposed to do. Got to see how long google sets the rules,
VIJAY."

Google: Current Algo Update-Dance -> High Rankings Search Engine Optimization Forum

Google fuck over conspiracy theoriesGoogle: Current Algo Update-Dance -> High Rankings Search Engine Optimization Forum: "QUOTE (Toadally @ Nov 21 2003, 12:36 AM)
I think this is the most reprehenisble tactic that Google has ever undertaken. AND I think it all has to do with their upcomoming IPO. By putting everything as far as organic placement in flux, right before Christmas, they make everybody start to pay PPC, which drives their profit margin way up (and ours way down) before their upcoming IPO early next year.


Hmmm...Very, very interesting, I had exactly the same speculation, as strangely enough my firm was contacted by Google to upgrade our adwards just today...as long as we maintain or increase our monthly budget that is...!

...targeting the same (competitive) phrase that we have dropped for....nerve... "

Google as a Public Utility? No Results in This Search for Monopoly - TechKnowledge Newsletter

Google as a Public Utility? No Results in This Search for Monopoly - TechKnowledge Newsletter: "technology consultant Bill Thompson in a recent online BBC News column: �Perhaps the time has come to recognize this dominant search engine for what it is�a public utility that must be regulated in the public interest.� Thompson adds, �A government serious about ensuring that the net benefits society as a whole could start by investigating Google and considering whether we should create Ofsearch, the Office of Search Engines.� Daniel Brandt of Google Watch / Public Information Research, Inc., has similar dire predictions. �It's way too powerful�It�s scary because if Google drops you, you could be out of business in no time.� "

Retailers Rise in Google Rankings as Rivals Cry Foul

I think that this example demonstrates the deep tension betweens the Google ranking philosophy & commerce, especially where resellers & affiliates are involved.
Retailers Rise in Google Rankings as Rivals Cry Foul: "Danny Sullivan, who is the editor of SearchEngineWatch.com, said the problem had hit other industries too, particularly as companies encourage affiliates, or online brokers, to sell their products. He worries about the impact on consumers.
'If I do a search for gift baskets, I'd probably like to get a balanced list,' he said. 'If I get 10 listings from the same company, that doesn't help me.'
But other search engine experts say that occupying multiple slots in search rankings may simply be smart marketing. Greg Boser, the founder of WebGuerrilla.com, a search-engine marketing consultancy, likened the Gift Services sites to GMC and Chevrolet. 'They have different logos and different TV commercials,' he said, 'but a Chevy truck is exactly the same thing as a GMC truck.'"

Google filters

Search Engine Marketing, Search Engine News, Blog Search: "Google recently introduced a new keyword phrase filter during its most recent update. Some phrases were unchanged, but many highly optimized and highly competitive phrases were drastically altered. Some webmasters saw their sites drop from top listings to not being in the top 1,000 sites. Unlike other filters, this spam peanalty does not affect a page or sites overall perceived value. The end effect is lowered rankings for various specific searches for that page."

Thursday, November 20, 2003

The Search Light Vol.3 Issue 9, free search engine newsletter

The Search Light Vol.3 Issue 9, free search engine newsletter: "Speaking of rumors, this week I heard one from a very reliable source that a large online retail company in Pakistan has just launched a lawsuit against Google for alleged violation of their own TOS via the closure of the company's AdWords advertising accounts.

According to my source, if Google doesn't respond within 7 days, the Pakistani firm will apply for a ruling from a local court restricting Google from operating in Pakistan, including denial of access to Google search sites (and their partners sites such as Yahoo. AOL etc) from within Pakistan. I've asked Google to confirm or deny the rumor and I'll post more details to my blog as soon as I receive them..."

Wednesday, November 19, 2003

Google No. 1 search site in the world according to OneStat.com (OneStat.com) - Pressi.com

Google No. 1 search site in the world according to OneStat.com (OneStat.com) - Pressi.com: "News release 11/18/2003 10:55:19 AM GMT

Google No. 1 search site in the world according to OneStat.com"

What Future for Search?

Take heed...
What Future for Search?: "If Google were to continue with this model, (and in the absence of any other major competitor some might argue there's little reason why they should not) we could reasonably assume that for people who rely on organic search there's still plenty of time for a free lunch. However, with IPO on the horizon and the lure of even bigger profits, combined with inevitable shareholder pressure any existing 'free real estate' could rapidly diminish. "

Tuesday, November 18, 2003

Localized Google Search Result Exclusions: Statement of Issues & A Call for Data

Localized Google Search Result Exclusions: Statement of Issues & A Call for Data: "A note on search criteria: The authors' searches use standard Google search syntax to request 1) pages on the specified web site (using the site:stormfront.org restriction), and 2) pages that lack a phrase of gibberish (using the exclusion syntax -asdfasdf), since some search term must be specified. Similar searches for other sites confirm that these search criteria provide a reliable estimate of the number of pages indexed by Google on a given web site."

Localized Google Search Result Exclusions: Statement of Issues & A Call for Data

Localized Google Search Result Exclusions: Statement of Issues & A Call for Data: "The authors are studying exclusions from search engine search results, and have found some 113 sites excluded, in whole or in part, from the French google.fr and German google.de compared with google.com. Learn more about the situation and context, test the exclusions for yourself, and submit further sites suspected to be excluded."

Google News by CodingTheWeb.com

Couple of references to google dancing big style over the past couple of days. Canot access the webmaster world one without paying & other ref is on globalpromoter who promise No 1 placement....
so it seems to have the status of rumour for now but will be extra attentive...Google News by CodingTheWeb.com: "Google Update Florida - November 15, 2003
With all the changes in the Google update process the last six months, it is hard to tell what is and isn't a major update. By-all-accounts, this appears to be a major update - it is an old school dance."

K-Praxis - Pre-IPO Google Dossier: An Experiment in Opinion Mining

K-Praxis - Pre-IPO Google Dossier: An Experiment in Opinion Mining: "K-Praxis treated this as an opportunity to try out text analysis based opinion mining using a combination of text analysis software, methodologies and a text analysis processes-metrics to create what we call a 'Pre-IPO Google Dossier'. This is an attempt to understand a company, its technology and the buzz it has been able generate through and across the dot-com-boom and bust era. More than looking at just the business aspect of the company, this is an attempt to look at the whole phenomena of Google in a holistic and multi-dimensional manner...

Google's uniqueness also partly stems from a style that very often represents a spirit of non-commercialism yet in the end turns this perceived non-commercial attitude into a business proposition. Take for example Google Location Search, an attempt to provide a geo-spatial information retrieval solution rather than just providing a paid directory listing - something that eventually could lead to unleashing a huge revenue potential...

DeskBar. This could be seen as Google's bid to take control of users' desktop, getting Google inside the day-to-day workflow of a knowledge worker. There are suggestions that Google could create a "global command key" ('control, alt, G,') that could allow users to search through another application.

Since many businesses now depend on Google search and the decisions it makes affects the way people business, there are bound to be legal issues - as shown by the SearchKing Case that showed that a search engine has rights to present search results (invoking the First Amendment) in any order it wants. But the case underscores the importance of the issue in the minds of many Web site owners.

Another future search battle will be fought on the grounds of local search—Google will be fighting here for local advertising dollars from the Internet Yellow Pages vendors. Google has already started showing interest in this area launching a beta location based search through Google Labs.

"Problems with Google
Google users have reported a number of problems recently: some of them are related to the heavy influence of blogs in search ranking, problem with the behavior of the PageRank system, the vulnerability of Google to those webmasters who are ready to try every trick in the book to romp up the PageRank. Given these problems, Google's search supremacy and leadership is not guaranteed. There is a great deal of abuse going on of PageRank. People use link farms and redirect pages and identical mirror sites to improve page rank. "

"we need to think of relevance of a web page from a different perspectives other than PageRank. Wee may want to judge the relevance a page based on the user's personal choices or a particular field of knowledge/ domain /subject category the user is interested in. The new dimension of these combined efforts could be that the meaning and the philosophy of PageRank itself would get overhauled. Personalized and contextual computation of PageRank could mean you are able (at any given time) to compute three very important aspects of a web page a) its total rank across the web, b) its content -through content analysis c) its relative rank within a specific context.

Google as competition to Amazon & Ebay
"Companies like eBay too have started feeling the pinch of Google's expansion plans. E-Bay executives think that Google could prove to be a competitive threat. E-bay - a company adjudged by the analysts as one of the most successful dot.com survivors with an operating profit of $986 million in 2004 on sales of $2.9 billion and a company that spends a great deal of money advertising on Google itself - understands that Google could lure away advertisers from its site by directly placing ads on Google search or local targeted listings.
Amazon on the other hand, started its own foray into search recently with its new Book Search. Amazon unveiled this new book search service, including a keyword search that returns text snippets from pages of some 120, 000 books listed on Amazon.com. So it could be said that in a way Amazon too is looking to grab its own share of the search engine pie. Apparently it has started its own search company, iconically named: 'A9'. Just within few days of this announcement it came out that Google too was talking to publishers to introduce similar service."

Should always remain aware that: the other problems with Google is that not many of its features are either understood or used by the general searchers as many of their features remain in beta testing phase for long time - note that Google News is still in beta testing as are many other features.

Who owns Google? Some of the principle owners are: Larry E. Page 15%; Sergey Brin 15% ; Kleiner Perkins ; Caufield & Byers 10% ; Sequoia Capital 10% ;
Yahoo 2% ; David R. Cheriton (Professor at Stanford who lent some money to the founders when they started off) 1% ; Cisco Systems Inc 1%

Hypothesis: Google Brand and Google Business

Google's dominance in the search space is dependent on the perceived non-commercial attitude to Internet Information Retrieval that Google has exhibited. Non-commercial here means that they have tried to solve the problem of hyper linked web information retrieval without tampering (to a large extent) with results for plausible commercial gains. Even though it is unlikely that Google will lose its dominance in the search arena in short term, in the long run Google will have to play a balancing act between importance of unfiltered results and commercial gains.................

Growth in Google's revenue engine seen slowing

Growth in Google's revenue engine seen slowing: "analysts still forecast double-digit gains in the search industry as far as the eye can see, but they caution that as the market matures Google could also face tougher competition from big and entrenched Internet players like Microsoft Corp."

USATODAY.com - Gates: Microsoft aiming at spam, viruses

USATODAY.com - Gates: Microsoft aiming at spam, viruses: "Microsoft chairman Bill Gates says.
'We've never been in any talks with Google about any acquisition thing in any way, shape or form,' Gates told USA TODAY last week."

Playing Googlebot with Mozilla Firebird

Playing Googlebot with Mozilla Firebird :: Search Engine Optimization at ChriSEO.com :: Search Engine optimization and web site ranking tips, articles and news: "Firebird is now pretending to be Googlebot pretty effectively. Navigate to your web site and check the links. Look in the status bar as you mouseover links to check that none have parameters like sid=234aa3441235bb (or some similar strange string of characters). If they do, you have a problem.

Navigate to the various sections of your site. If you can't get to something then nor can Googlebot."