Google Pilot New Webmaster Communications Initiative | Threadwatch.org: "This is real.
Google is trying out a pilot program to alert site owners when we're removing their site for violating our guidelines. JavaScript redirects are the first trial, but we've also sent a few emails about hidden text, I believe. This is not targeted to sites like buy-my-cheap-viagra-here.com, but more for sites that have good content, but may not be as savvy about what their SEO was doing or what that 'Make thousands of doorway pages for $39.95' software was doing. Personally, I think opening up a line of communication to let webmasters know when we're taking action is a really good thing--a site owner doesn't have to guess about what happened. But again, we're starting with a trial program.
I'll blog about it more soon.
Matt
By MattCutts"
Friday, September 16, 2005
Vint Cerf talks Google
Vint Cerf talks Google: A lot has been made over the past week or so about Google's hiring of Vint Cerf, the man given much of the credit for making the Internet possible. Two recent interviews with Cerf shed some light on where he sees the Web going...
"Last week Google hired a net-god, Vinton Cerf, as its “chief Internet evangelist”. Google’s hiring of Cerf has set off a wide range of speculation among Internet watchers. Vint Cerf is not what many would consider a “normal” person and is no where near a “normal” employee. Cerf has been called the Father of the Internet and the most important person alive....In hiring Vint Cert, Google has acquired one of the most nimble IT minds on the planet. Even though he invented the basic routing protocols that allowed the commercial expansion of the Internet, he is still striving to understand exactly what it is he created. An evangelical urgency around the Internet’s development has always been associated with Cert whose career accomplishments include work with MCI and NASA. What makes him, quite literally, one in a billion, is the depth of knowledge and experience underpinning an articulate and reputably highly-personable scientist. Cert is an engineer, a lobbyist, and an industry pioneer. He is as significant as Thomas Edison, Frank Lloyd Wright, Tim Berners-Lee, and Bill Gates. His hiring is bound to spur Google and its competitors on to bigger and much more interesting things."
"Last week Google hired a net-god, Vinton Cerf, as its “chief Internet evangelist”. Google’s hiring of Cerf has set off a wide range of speculation among Internet watchers. Vint Cerf is not what many would consider a “normal” person and is no where near a “normal” employee. Cerf has been called the Father of the Internet and the most important person alive....In hiring Vint Cert, Google has acquired one of the most nimble IT minds on the planet. Even though he invented the basic routing protocols that allowed the commercial expansion of the Internet, he is still striving to understand exactly what it is he created. An evangelical urgency around the Internet’s development has always been associated with Cert whose career accomplishments include work with MCI and NASA. What makes him, quite literally, one in a billion, is the depth of knowledge and experience underpinning an articulate and reputably highly-personable scientist. Cert is an engineer, a lobbyist, and an industry pioneer. He is as significant as Thomas Edison, Frank Lloyd Wright, Tim Berners-Lee, and Bill Gates. His hiring is bound to spur Google and its competitors on to bigger and much more interesting things."
Secondary Google offering good for investors
Secondary Google offering good for investors | CNET News.com: "Buyers of the 14.18 million shares that Google sold in its secondary stock offering made money on their investment in the first day of trade after the sale.
Google priced the shares at $295 each on Wednesday night, and the company's shares closed Thursday at $303 a share, after reaching a high of $306.75 earlier in the session. "
Google priced the shares at $295 each on Wednesday night, and the company's shares closed Thursday at $303 a share, after reaching a high of $306.75 earlier in the session. "
Thursday, September 15, 2005
A-Z adsense tips for increasing revenue
Digital Inspiration: A-Z adsense tips for increasing revenue : "Amit Agarwal from Digital Inspiration has compiled a list of his favorite and most productive AdSense tips. A total of 26 tips are included. Besides warning that publishers should adhere strictly to AdSense policies, there are many others that you might have never considered but make a lot of sense."
New Study Shows SEO More Lucrative Than PPC
New Study Shows SEO More Lucrative Than PPC: "The study, published this morning by Search Engine Marketing Firm iProspect looks at the return on investment and tracking information provided by companies that outsource both their pay-per-click management and their organic search engine marketing.
'For those new to the search engine marketing space, it would seem logical to conclude that based upon the vast number of marketers participating in pay per click advertising that it would be a more lucrative channel than natural search engine optimization -- which is known to involve a lot more work. But, the numbers speak for themselves' said iProspect President, Robert Murray.
Findings from the study include:
35% of organizations that outsource their natural search engine optimization and also participate in pay per click advertising -- and can measure the ROI of each -- recognize a higher return from SEO
42% of search marketers who outsource BOTH the management of their SEO and the PPC campaigns, find that search engine optimization produces a higher ROI.
Unfortunately, the study also showed that 45% of marketers who participate in both natural search engine optimization and pay per click advertising cannot determine whether SEO or PPC provides a higher ROI. This tells me that while it's good news that search engine marketing is being embraced by the business world, we've still got a long ways to go when it comes to educating business owners on how to track the return on their search marketing investment. After all, how can you spend your money where it has the most impact if you don't know where it has the most impact? "
'For those new to the search engine marketing space, it would seem logical to conclude that based upon the vast number of marketers participating in pay per click advertising that it would be a more lucrative channel than natural search engine optimization -- which is known to involve a lot more work. But, the numbers speak for themselves' said iProspect President, Robert Murray.
Findings from the study include:
35% of organizations that outsource their natural search engine optimization and also participate in pay per click advertising -- and can measure the ROI of each -- recognize a higher return from SEO
42% of search marketers who outsource BOTH the management of their SEO and the PPC campaigns, find that search engine optimization produces a higher ROI.
Unfortunately, the study also showed that 45% of marketers who participate in both natural search engine optimization and pay per click advertising cannot determine whether SEO or PPC provides a higher ROI. This tells me that while it's good news that search engine marketing is being embraced by the business world, we've still got a long ways to go when it comes to educating business owners on how to track the return on their search marketing investment. After all, how can you spend your money where it has the most impact if you don't know where it has the most impact? "
Google 'click fraud' Suit Sent Back to State Court
Update 1: Google Suit Sent Back to State Court - Forbes.com: "A federal appeals court says a class-action lawsuit alleging 'click fraud' by Google Inc. and other Internet companies should be heard in state court rather than in a federal courtroom. "
Why You Should Care About Google's Blog Search Launch
Why You Should Care About Google's Blog Search Launch: "Blogs aren't just about keeping tabs on breaking news or what your old college buddies are up to. They are fast becoming the content management system of choice for many small businesses. The ability to quickly and easily get content online in a manner that can be picked up by potential customers via aggregators isn't something to be scoffed at. Creative use of blogs has been driving traffic and sales to web sites for quite some time.
The thing that Google's new offering changes is that it will force the other major search engines to also pay attention to blog specific search. As each of the engines works to improve blog search, they'll force each other to up the ante. Existing blog search engines like Technorati and DayPop will also need to rise to the challenge. At the same time, the increased availability of quality blog search will give readers more access to new sites and feeds."
Google Blog Search Debuts in Beta: "In addition to standard search operators like 'link:' and 'site:' Google Blog Search will support new operators like 'inblogtitle:' 'blogurl:' and 'inposttitle:.' Blog search will be available in 35 different languages, though by default, the index will search all content. Safe search is also an available option.
The niftiest feature of Google's new blog search is the ability to create a custom RSS or Atom feed based on search results. Users can opt to subscribe to either the top ten or top one hundred listings for a particular search query. Google will then provide a feed that can be added to a user's favorite aggregator...
if you are already running a blog, you may be looking at some nice new traffic. After all, in the blog search engine, your posts won't have to compete with all of the other sites indexed by Google. If you're not already blogging, you need to give some consideration to whether or not you should start one up.
Now, as with search engine optimization, you shouldn't do it just to do it, you need to make sure that you have a reason to do it. Think about your target audience and ask yourself if there's anything that you can write for them that will make sense to your business. If you're a home improvement company, consider starting a blog that aims to answer common questions that your customers ask you. If you're a car dealership, consider starting a blog that features test drive information and car reviews. As with anything else online, it just takes a little bit of creativity."
The thing that Google's new offering changes is that it will force the other major search engines to also pay attention to blog specific search. As each of the engines works to improve blog search, they'll force each other to up the ante. Existing blog search engines like Technorati and DayPop will also need to rise to the challenge. At the same time, the increased availability of quality blog search will give readers more access to new sites and feeds."
Google Blog Search Debuts in Beta: "In addition to standard search operators like 'link:' and 'site:' Google Blog Search will support new operators like 'inblogtitle:' 'blogurl:' and 'inposttitle:.' Blog search will be available in 35 different languages, though by default, the index will search all content. Safe search is also an available option.
The niftiest feature of Google's new blog search is the ability to create a custom RSS or Atom feed based on search results. Users can opt to subscribe to either the top ten or top one hundred listings for a particular search query. Google will then provide a feed that can be added to a user's favorite aggregator...
if you are already running a blog, you may be looking at some nice new traffic. After all, in the blog search engine, your posts won't have to compete with all of the other sites indexed by Google. If you're not already blogging, you need to give some consideration to whether or not you should start one up.
Now, as with search engine optimization, you shouldn't do it just to do it, you need to make sure that you have a reason to do it. Think about your target audience and ask yourself if there's anything that you can write for them that will make sense to your business. If you're a home improvement company, consider starting a blog that aims to answer common questions that your customers ask you. If you're a car dealership, consider starting a blog that features test drive information and car reviews. As with anything else online, it just takes a little bit of creativity."
Google round up
At Google, new tools and new hires | CNET News.com: "It's never a dull day at Google, as the young company furthers its ambitions in search and other endeavors. "
Google Offers Stock at $295 Per Share - Forbes.com
Update 1: Google Offers Stock at $295 Per Share - Forbes.com: "Google Inc. priced a follow-up stock offering of 14.16 million shares at $295 late Wednesday, offering investors a slight discount from the online search engine leader's recent market value...As it is, Google's market value stands at $89 billion, based on the 292.8 million shares expected to be outstanding after its latest offering. That makes it more valuable than older Internet companies such as Yahoo and eBay Inc., but still behind heavyweights such as Microsoft and Intel Corp."
Wednesday, September 14, 2005
Google launches blog search |
Google launches blog search | CNET News.com: "Google has launched a blog search feature, as it seeks to go head-to-head with archrival Yahoo in the booming blog market.
Google's tool is designed to find listings beyond those published through its own Blogger service by searching blogs that publish feeds via RSS or Atom. The feeds are checked frequently for new content, Google said on its Web site."
Google's tool is designed to find listings beyond those published through its own Blogger service by searching blogs that publish feeds via RSS or Atom. The feeds are checked frequently for new content, Google said on its Web site."
Tuesday, September 13, 2005
Google offers advice to sites on penalty.
Google offers advice to sites on penalty.: "I have just received an email from Google about one of my test sites telling me that it is being blacklisted for 30 days. "
Discussion to follow re authenticity of email
Discussion to follow re authenticity of email
Monday, September 12, 2005
Is Google Going Pay-Per-Call Route?
DMNews.com | News | Article: "With the recent introduction of Google Talk - the search engine's newest voice and instant messaging product - and talk of a plan to purchase large quantities of dark fiber,
some suspect that Google may be readying itself for an all-out venture into the newest online advertising trend, pay per call, writes 10e20's Chris Winfield.
When Google Talk debuted a few weeks ago minus a search box but with added, quality voice capabilities, some advertisers no doubt experienced a tinge of disappointment at not having the ability to push their products on this new platform. But things are looking up for advertisers who subscribe to the notion that while Google Talk is a slight disappointment, it is just a stepping stone in Google’s ultimate plan of using VoIP technology to enter and dominate the pay-per-call industry."
some suspect that Google may be readying itself for an all-out venture into the newest online advertising trend, pay per call, writes 10e20's Chris Winfield.
When Google Talk debuted a few weeks ago minus a search box but with added, quality voice capabilities, some advertisers no doubt experienced a tinge of disappointment at not having the ability to push their products on this new platform. But things are looking up for advertisers who subscribe to the notion that while Google Talk is a slight disappointment, it is just a stepping stone in Google’s ultimate plan of using VoIP technology to enter and dominate the pay-per-call industry."
Subscribe to:
Posts (Atom)