Google Blog: The world in your pocket"Steven Schirripa, Software Engineer
Since millions of people across the globe already use mobile phones like there's no tomorrow, we're launching Mobile Web Search in many languages. Try it the next time you visit Google on your mobile phone - you'll see a new option to search the Mobile Web. How different is it than standard web search? There are sites out there that have already been designed for your mobile phone, which makes them more navigable on the small screen. So we've created an index specifically for these sites. And so your phone can now be that much more useful."
http://mobile.google.com/mobile_search.html
Currently results in error message
www.internetnews.com Reports : "Aiming to make search easier for users on the go, Google (Quote, Chart) released Google Mobile Web Search on Thursday.
The new service points users of Internet-enabled mobile devices to a special index of Web pages that have been optimized by their publishers for the small screen. The XHTML-based service takes advantage of the alignments of text, graphics and tables that mobile-aware publishers have created to make them easier to navigate on a mobile phone.
Nishar didn't discount the possibility of including ads in Mobile Web Search results. "We haven't started doing that," he said, "and Google does not make forward-looking statements." But he said that mobile ads could be delivered as an extension of the company's existing technology."
Friday, June 17, 2005
Wednesday, June 15, 2005
Problems With Google Sitemaps
DMNews.com: "By: Stephan Spencer Netconcepts"
Outlines what he sees as two major problems, one of which he has a solution for sale....
"First, it doesn’t solve the duplicate pages problem that a great many dynamic sites have. Even the Google Store suffers from this....
Duplicate pages, on its own, may not sound like a problem for Webmasters as much as it is for Google itself, which has to dedicate additional resources to maintain all this redundant content in its index. However, it does have serious implications for Webmasters, because it results in PageRank dilution -- where multiple versions of a page split up the “votes” (links) and PageRank score that a single version of the page would aggregate.
This brings me to the second, related problem with Google Sitemaps: It doesn’t do anything to alleviate the phenomenon of PageRank dilution. PageRank dilution results in lower PageRank, which in turn results in lower rankings. For example, consider that the above-mentioned Google Store’s product page (the “Black is Back T-Shirt”) is in Google’s index five times instead of just once. So each of those five variations earns only a fraction of the total potential PageRank score that it could have earned if all the links pointed to a single “Black is Back T-Shirt” page"....
He suggests both of the above issues could be rectified: by extending robots.txt with some additional directives "that specify:
· Which parameter in a dynamic URL is the “key field.”
· Which parameter is the product ID and which is the category ID (specifically for online catalogs).
· Which parameters are superfluous or that don’t significantly vary the content displayed.
Armed with this information, Googlebot will be able to not only eliminate duplicate pages but also intelligently choose the most appropriate version to save in its index and then associate with that page the PageRank of ALL versions of the page. The days of session IDs killing a site’s Google visibility would be over! Google admits in its Sitemaps FAQ that session IDs are still a problem even with the advent of Google Sitemaps:
Question: URLs on my site have session IDs in them. Do I need to remove them? Yes. Including session IDs in URLs may result in incomplete and redundant crawling of your site. "
Outlines what he sees as two major problems, one of which he has a solution for sale....
"First, it doesn’t solve the duplicate pages problem that a great many dynamic sites have. Even the Google Store suffers from this....
Duplicate pages, on its own, may not sound like a problem for Webmasters as much as it is for Google itself, which has to dedicate additional resources to maintain all this redundant content in its index. However, it does have serious implications for Webmasters, because it results in PageRank dilution -- where multiple versions of a page split up the “votes” (links) and PageRank score that a single version of the page would aggregate.
This brings me to the second, related problem with Google Sitemaps: It doesn’t do anything to alleviate the phenomenon of PageRank dilution. PageRank dilution results in lower PageRank, which in turn results in lower rankings. For example, consider that the above-mentioned Google Store’s product page (the “Black is Back T-Shirt”) is in Google’s index five times instead of just once. So each of those five variations earns only a fraction of the total potential PageRank score that it could have earned if all the links pointed to a single “Black is Back T-Shirt” page"....
He suggests both of the above issues could be rectified: by extending robots.txt with some additional directives "that specify:
· Which parameter in a dynamic URL is the “key field.”
· Which parameter is the product ID and which is the category ID (specifically for online catalogs).
· Which parameters are superfluous or that don’t significantly vary the content displayed.
Armed with this information, Googlebot will be able to not only eliminate duplicate pages but also intelligently choose the most appropriate version to save in its index and then associate with that page the PageRank of ALL versions of the page. The days of session IDs killing a site’s Google visibility would be over! Google admits in its Sitemaps FAQ that session IDs are still a problem even with the advent of Google Sitemaps:
Question: URLs on my site have session IDs in them. Do I need to remove them? Yes. Including session IDs in URLs may result in incomplete and redundant crawling of your site. "
Monday, June 13, 2005
SEO for Google - Google Search Engine Optimization Tricks
SEO for Google - Google Search Engine Optimization Tricks A selection of search operands : "Enter just the word http for your search to find the top 1000 PageRanked sites.
Enter only www in your search to see how Google ranks the top 1,000 sites.
Manually type the following prefixes and note their utility:
link:url Shows other pages with links to that url.
related:url same as 'what's related' on serps.
site:domain restricts search results to the given domain.
allinurl: shows only pages with all terms in the url.... "
Enter only www in your search to see how Google ranks the top 1,000 sites.
Manually type the following prefixes and note their utility:
link:url Shows other pages with links to that url.
related:url same as 'what's related' on serps.
site:domain restricts search results to the given domain.
allinurl: shows only pages with all terms in the url.... "
Sunday, June 12, 2005
Google AdSense: Tips from Google
Google AdSense check out their illustration in answer to: "Where should I place Google ads on my pages?
The best placement for Google ads varies from page to page, depending on content...'heat map' illustrates these ideal placements on a sample page layout. The colours fade from dark orange (strongest performance) to light yellow (weakest performance). All other things being equal, ad placements above the fold tend to perform better than those below the fold. Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.
While this heat map is useful as a positioning guideline, we strongly recommend putting your users first when deciding on ad placement. Think about their behaviour on different pages, and what will be most useful and visible to them. You'll find that the most optimal ad position isn't always what you expect on certain pages.
For example, on pages where users are typically focused on reading an article, ads placed directly below the end of the editorial content tend to perform very well. It's almost as if users finish reading and ask themselves, "What can I do next?" Precisely targeted ads can answer that question for them."
Oddly enough blogger will not allow Google adwords within a post so it cannot appear directly below the rext....
The best placement for Google ads varies from page to page, depending on content...'heat map' illustrates these ideal placements on a sample page layout. The colours fade from dark orange (strongest performance) to light yellow (weakest performance). All other things being equal, ad placements above the fold tend to perform better than those below the fold. Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.
While this heat map is useful as a positioning guideline, we strongly recommend putting your users first when deciding on ad placement. Think about their behaviour on different pages, and what will be most useful and visible to them. You'll find that the most optimal ad position isn't always what you expect on certain pages.
For example, on pages where users are typically focused on reading an article, ads placed directly below the end of the editorial content tend to perform very well. It's almost as if users finish reading and ask themselves, "What can I do next?" Precisely targeted ads can answer that question for them."
Oddly enough blogger will not allow Google adwords within a post so it cannot appear directly below the rext....
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