Tuesday, December 23, 2003

So much traffic from page 7 SERP!

So much traffic from page 7 SERP!: "the important outcome is traffic, and not a magic ranking number.
During the never ending stream of Florida posts I looked for reports which discussed the effect on traffic numbers rather than obsessing over rankings. To say they were few and far between is somewhat of an understatement.
I realised long ago that while a drop in rankings on primary terms may be a pointer that all is not well, it does not automatically mean a fall in traffic.
I realise that this may seem patronising to our experienced members, but for the benefit of the newbies.... if you are not getting access to your site statistics, and numbers of unique visitors in particular, then do something about it. Decent stats are your best friend and you are flying blind without them."

Florida & PatentsThe Gazette ... Issue: 208 (12-22-2003)

The Gazette ... Issue: 208 (12-22-2003):

" I spoke directly with Google about these allegations and they stated unequivocally that there is "Absolutely nothing commercial affects the ordering or display of search results. Period. The only crossover between the 'organic' results and the adwords results is that adwords knows what you searched on. Beyond that, the two are completely separate entities. Any manipulation of the core search results other than algorithmic relevance, which is completely computer driven would go against the very fiber of what Google is and stands for as a company."
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..possible internal struggles within Google related to technology patents, we wondered if we hadn't stumbled upon something big and moved to put together this article. Though I do not agree with many of the theories of the poster, the thread by 'rossendryv' is located here: http://www.jimworld.com/apps/webmaster.forums/action::thread/thread::1071160110/forum::google/.
As I looked further into the facts, and did a bit of deductive reasoning, things started making more sense, and this 'theory' began to look more and more logical"