Wednesday, December 17, 2003
BW Online | December 16, 2003 | Google Here, There, and Everywhere
BW Online | December 16, 2003 | Google Here, There, and Everywhere: " If the FedEx move is any indication, then the guys at Google have only started their attempts to turn their search engine into the all-purpose Web information tool."
Tuesday, December 16, 2003
Digital revolution leaves Google feeling quite flush - 2003-12-15 - San Francisco Business Times
Digital revolution leaves Google feeling quite flush - 2003-12-15 - San Francisco Business Times: "The noted Internet search engine has recently installed digital toilets at its Mountain View offices"
Google Enhances Froogle, Offers New Ad and Search Features
Google Enhances Froogle, Offers New Ad and Search Features: "Google.com users will now also notice three Froogle result links appearing at the top of product-specific query results, similar to the way news links are included for news-oriented queries. These results are focused on specific products, for searches on product names, not categories. Queries need to be very specific to appear in main Google search results...
New Google AdWords features for advertisers include a Visual click-through rate status indicator on the campaign management page indicates how well keywords are performing. The billing summary page has been redesigned to be easier to use, and larger advertisers with contracted spends now see details of account budgets and percentage spent to date."
New Google AdWords features for advertisers include a Visual click-through rate status indicator on the campaign management page indicates how well keywords are performing. The billing summary page has been redesigned to be easier to use, and larger advertisers with contracted spends now see details of account budgets and percentage spent to date."
Google's Florida Update: One Month Later
Google's Florida Update: One Month Later:
Concludes that Google may be rolling out "an artificially intelligent, self adapting algorithm"
"It's been almost one month since Google started rolling out the Florida update and millions of listings were dropped from the results. In that time, hundreds of search engine marketers and thousands of website owners have dealt with the loss with all the classic signs of bereavement: at first, denial, then anger, gradually changing to acceptance and finally, healing. We're moving on, understanding that we're just part of the never ending circle of Google. "
"I said this was a filter aimed at aggressively optimized and affiliate sites. After several hours of team research and speaking to others in the industry, I'm beginning to think this is part 1 of a major change in how Google will rank sites. Danny Sullivan put forward his theory that Google is now using two algorithms, a new more sophisticated one on the more competitive searches and the old one on the less competitive searches...
There has been some discussion about the possible role Google's recent purchase of Applied Semantics may be playing here...
Applied Semantics Concept Server used language patterns, including semantics and ontology to try to both determine the real meaning of the words on a website page and also to anticipate what people are looking for. It tries to interpret concepts based on the use of words, their proximity and the patterns they occur in. What if Florida was Google's first attempt to start introducing this concept to their search engine?
What if Google is combining the artificial intelligence of Applied Semantics Concept Server and this monitoring of click throughs. .. As Google monitors more searches, the Concept Server will start to notice patterns between similar concepts and the type of results chosen by the searcher. With every search, Google will be better able to anticipate what the searcher is looking for, even if their query isn't right on target...
Google Dance is a thing of the past. Changes in results will happen fluidly and consistently, based on ongoing relevancy monitoring based on click throughs. It's almost as if Google has taken a page from Direct Hit's book and gave it a Google twist. Direct Hit was the one time search engine wunderkind that used searcher click throughs to determine relevance. Apparently its back end technology still plays a part in determining results on Ask Jeeves and Teoma.
Secondly, it would mean that individual rankings will move much more frequently and reliance on specific keyphrases will become less important.
Thirdly, a change like this will take a while to fully roll out, so Google will continue to take us on a roller coaster ride for the foreseeable future.
Lastly, this would be the first major step forward in search engine technology in quite some time, and that's probably the biggest reason why we think we might be on to something...
"Why did Google not just come out and tell us what they were doing, rather than force us to guess?" This point is a little more valid. Officially, Google's line was that is was just another algorithm change. If our theory is correct, this statement is true in substance, but grossly understated in scope. The Google Guy gave a few more hints on Webmaster World, but remained pretty tight lipped and virtually disappeared from the forums during the worst of the turmoil...
"
Concludes that Google may be rolling out "an artificially intelligent, self adapting algorithm"
"It's been almost one month since Google started rolling out the Florida update and millions of listings were dropped from the results. In that time, hundreds of search engine marketers and thousands of website owners have dealt with the loss with all the classic signs of bereavement: at first, denial, then anger, gradually changing to acceptance and finally, healing. We're moving on, understanding that we're just part of the never ending circle of Google. "
"I said this was a filter aimed at aggressively optimized and affiliate sites. After several hours of team research and speaking to others in the industry, I'm beginning to think this is part 1 of a major change in how Google will rank sites. Danny Sullivan put forward his theory that Google is now using two algorithms, a new more sophisticated one on the more competitive searches and the old one on the less competitive searches...
There has been some discussion about the possible role Google's recent purchase of Applied Semantics may be playing here...
Applied Semantics Concept Server used language patterns, including semantics and ontology to try to both determine the real meaning of the words on a website page and also to anticipate what people are looking for. It tries to interpret concepts based on the use of words, their proximity and the patterns they occur in. What if Florida was Google's first attempt to start introducing this concept to their search engine?
What if Google is combining the artificial intelligence of Applied Semantics Concept Server and this monitoring of click throughs. .. As Google monitors more searches, the Concept Server will start to notice patterns between similar concepts and the type of results chosen by the searcher. With every search, Google will be better able to anticipate what the searcher is looking for, even if their query isn't right on target...
Google Dance is a thing of the past. Changes in results will happen fluidly and consistently, based on ongoing relevancy monitoring based on click throughs. It's almost as if Google has taken a page from Direct Hit's book and gave it a Google twist. Direct Hit was the one time search engine wunderkind that used searcher click throughs to determine relevance. Apparently its back end technology still plays a part in determining results on Ask Jeeves and Teoma.
Secondly, it would mean that individual rankings will move much more frequently and reliance on specific keyphrases will become less important.
Thirdly, a change like this will take a while to fully roll out, so Google will continue to take us on a roller coaster ride for the foreseeable future.
Lastly, this would be the first major step forward in search engine technology in quite some time, and that's probably the biggest reason why we think we might be on to something...
"Why did Google not just come out and tell us what they were doing, rather than force us to guess?" This point is a little more valid. Officially, Google's line was that is was just another algorithm change. If our theory is correct, this statement is true in substance, but grossly understated in scope. The Google Guy gave a few more hints on Webmaster World, but remained pretty tight lipped and virtually disappeared from the forums during the worst of the turmoil...
"
Monday, December 15, 2003
More on Google stemming
Search engine news, on Web searching and search engine optimization: "it is not always obvious when this occurs. 'The stemming does not seem to occur on single word searches or on phrase searches,' he says.
This means that you can use quotation marks to override the automatic stemming. You may also put a plus sign in front of words you would like Google to leave untouched, like this: car +park "
Links on stemming:
Google help:
Google Help: "Word Variations (Stemming)
Google now uses stemming technology. Thus, when appropriate, it will search not only for your search terms, but also for words that are similar to some or all of those terms. If you search for 'pet lemur dietary needs', Google will also search for 'pet lemur diet needs', and other related variations of your terms. Any variants of your terms that were searched for will be highlighted in the snippet of text accompanying each result"
Search Engine Showdown News: Google Starts Auto Stemming Searches
D Sullivan: What Happened To My Searches On Google?: "Yes, and this addition of stemming is the most significant change searchers should be aware of. When you now search on Google, it will automatically look up variations of words. So a search for travel tips behind the scenes is looking for pages that have all of these words, and perhaps others, on them:
travel
travelers
traveling
tips
tip
Stemming can be overridden. When you enter any search command, in front of a word, stemming is shut off for that word. So:
travel +tips
Would only enable stemming on the word travel while
+travel +tip
Would disable stemming on both terms."
This means that you can use quotation marks to override the automatic stemming. You may also put a plus sign in front of words you would like Google to leave untouched, like this: car +park "
Links on stemming:
Google help:
Google Help: "Word Variations (Stemming)
Google now uses stemming technology. Thus, when appropriate, it will search not only for your search terms, but also for words that are similar to some or all of those terms. If you search for 'pet lemur dietary needs', Google will also search for 'pet lemur diet needs', and other related variations of your terms. Any variants of your terms that were searched for will be highlighted in the snippet of text accompanying each result"
Search Engine Showdown News: Google Starts Auto Stemming Searches
D Sullivan: What Happened To My Searches On Google?: "Yes, and this addition of stemming is the most significant change searchers should be aware of. When you now search on Google, it will automatically look up variations of words. So a search for travel tips behind the scenes is looking for pages that have all of these words, and perhaps others, on them:
travel
travelers
traveling
tips
tip
Stemming can be overridden. When you enter any search command, in front of a word, stemming is shut off for that word. So:
travel +tips
Would only enable stemming on the word travel while
+travel +tip
Would disable stemming on both terms."
Google Web Search Features - Numbers
2 ) Google Web Search Features: "Search By Number
Parcel tracking IDs, patents and other specialized numbers can be entered into Google's search box for quick access to information about them. For example, typing 'fedex' followed by a space and a FedEx tracking number will return the latest information on your package"
Parcel tracking IDs, patents and other specialized numbers can be entered into Google's search box for quick access to information about them. For example, typing 'fedex' followed by a space and a FedEx tracking number will return the latest information on your package"
Two new (beta) Google Web Search Features - USA only
1) Google Web Search Features: "Travel Conditions
To see delays and weather conditions at a particular airport, type the airport's three letter code followed by the word 'airport.' For example, San Francisco International Airport updates can be found by searching for 'sfo airport.'"
To see delays and weather conditions at a particular airport, type the airport's three letter code followed by the word 'airport.' For example, San Francisco International Airport updates can be found by searching for 'sfo airport.'"
Subscribe to:
Posts (Atom)