Google Search: allinurl:beta.totaltravel.co.uk
"Results 101 - 110 of 110 for allinurl:beta.totaltravel.co.uk"
Saturday, January 15, 2005
Friday, January 14, 2005
Blog Business Summit
Blog Business Summit
"This event will show you how your business can leverage current real-world blogging techniques, tools and platforms to promote and enhance your ventures."
"The Blog Business Summit is being organized by Steve Broback, who says that among the 100 registrants so far is Tom Peters, the management consultant and author. The conference is aimed at meeting the interests of three audiences: marketing and public relations people who want to understand blogging, bloggers who want to know how to make money, and entrepreneurs who see an opportunity in another "new media." "
"This event will show you how your business can leverage current real-world blogging techniques, tools and platforms to promote and enhance your ventures."
"The Blog Business Summit is being organized by Steve Broback, who says that among the 100 registrants so far is Tom Peters, the management consultant and author. The conference is aimed at meeting the interests of three audiences: marketing and public relations people who want to understand blogging, bloggers who want to know how to make money, and entrepreneurs who see an opportunity in another "new media." "
The shampoo effect : 'Did you mean' feature added to Google's search page instantly doubled usage
Internet Daily remarks about Alan Williamsons evening with Googles Marissa Mayer:
"A project manager at Google spoke at a Silicon Valley meeting Wednesday and said the addition of a 'Did you mean' feature to Google's search page had instantly doubled usage of the site. Marissa Mayer also told the San Francisco Bay Area Chapter of ACM SIGCHI the 'I feel lucky' button is rarely used. In trials, though, it was found that removing that option would compromise 'the Google experience,' Alan Williamson reported on his blog. Mayer also said Google has the largest network of translators in the world.. "
The shampo effect? "Rinse and repeat" = double sales....
"A project manager at Google spoke at a Silicon Valley meeting Wednesday and said the addition of a 'Did you mean' feature to Google's search page had instantly doubled usage of the site. Marissa Mayer also told the San Francisco Bay Area Chapter of ACM SIGCHI the 'I feel lucky' button is rarely used. In trials, though, it was found that removing that option would compromise 'the Google experience,' Alan Williamson reported on his blog. Mayer also said Google has the largest network of translators in the world.. "
The shampo effect? "Rinse and repeat" = double sales....
An evening with Googles Marissa Mayer
alan.blog-city.com
Alan Williamson blogs about "the BayCHI lecture at PARC given by Marissa Mayer (Product Manager for Google). A very well attended (standing room only session), Marissa took us through a presentation geared around the user experience at Google and the efforts/lengths they go to. "
His account of the lecture ends with a "Quote: Give Users What They Want When They Want It"
Alan Williamson blogs about "the BayCHI lecture at PARC given by Marissa Mayer (Product Manager for Google). A very well attended (standing room only session), Marissa took us through a presentation geared around the user experience at Google and the efforts/lengths they go to. "
His account of the lecture ends with a "Quote: Give Users What They Want When They Want It"
Google settles SEC, California charges over options
CBS Marketwatch
"The Securities and Exchange Commission on Thursday charged Google Inc. with failing to register $80 million in option grants to employees when the search engine was a private company. "
"The Securities and Exchange Commission on Thursday charged Google Inc. with failing to register $80 million in option grants to employees when the search engine was a private company. "
Thursday, January 13, 2005
Google begins recruiting in India
CNET News.com
"Search giant Google has begun head hunting in India. "
"Search giant Google has begun head hunting in India. "
Opening The Backdoor To The Google Platform
Techdirt
"In a move that looks much more designed to be about getting publicity than actually being useful, someone has released, as open source, code needed to scrape Google, and present a Google clone -- sans ads."
Techdirt's Mike writes "this does highlight the legal question of whether or not compiling a database of publicly available info is copyrightable itself. It's probably in Google's best interest to simply let this one lie."
"In a move that looks much more designed to be about getting publicity than actually being useful, someone has released, as open source, code needed to scrape Google, and present a Google clone -- sans ads."
Techdirt's Mike writes "this does highlight the legal question of whether or not compiling a database of publicly available info is copyrightable itself. It's probably in Google's best interest to simply let this one lie."
Google readies budget search appliance
CNET News.com
"Google on Thursday is expected to begin selling the Google Mini--economical-size hardware for corporate-intranet search--in a move to diversify its business"
"Google on Thursday is expected to begin selling the Google Mini--economical-size hardware for corporate-intranet search--in a move to diversify its business"
Tuesday, January 11, 2005
Affiliate ads policy changes
Traffick
Andrew Goodman writes about his own experiences with promoting affiliate programs using adwords and he concludes that: "For those affiliates who actually build their own websites, this policy change does not affect them at all. It's mostly aimed at the types of advertisers who are playing the 'Google Cash' game of sending searchers directly from an AdWords listing right to a parent site, with an affiliate code on the URL."
He also blogs about enforcing policies across the board, reckoning that about 0.25% of all breaches will go undetected and unresolved. Take this figure alongside his estimate of 95% of sites that comply versus 5% that knowingly violate policies to gain unfair advantage and it is still a large risk to break policies. For sites aiming at long term success it is just not worth it. If on the other hand the business is willing to continually pay to rebuild, change domains and urls the % advantage is probably worth it.
Google is the gorilla of search and search ads policies both explicit and implicit and it is questionable whether they can ever detect most policy violations, even to 90% either purely via algorithms or with human input. The frustations of seemingly successful spam techniques is not likely to dissappear soon.
Andrew Goodman writes about his own experiences with promoting affiliate programs using adwords and he concludes that: "For those affiliates who actually build their own websites, this policy change does not affect them at all. It's mostly aimed at the types of advertisers who are playing the 'Google Cash' game of sending searchers directly from an AdWords listing right to a parent site, with an affiliate code on the URL."
He also blogs about enforcing policies across the board, reckoning that about 0.25% of all breaches will go undetected and unresolved. Take this figure alongside his estimate of 95% of sites that comply versus 5% that knowingly violate policies to gain unfair advantage and it is still a large risk to break policies. For sites aiming at long term success it is just not worth it. If on the other hand the business is willing to continually pay to rebuild, change domains and urls the % advantage is probably worth it.
Google is the gorilla of search and search ads policies both explicit and implicit and it is questionable whether they can ever detect most policy violations, even to 90% either purely via algorithms or with human input. The frustations of seemingly successful spam techniques is not likely to dissappear soon.
Monday, January 10, 2005
Google's New Ad Policy to Affect Affiliate Marketers
clickz.com
Reports that "The new policy, which will be implemented over the coming weeks, is intended to create a cleaner interface for users, increase the diversity of merchants represented in the links, and reduce duplicate ads, all while recognizing the important benefits affiliate marketers bring to the table, said Salar Kamangar, director of product management at Google."
See Search Engine News Blog for "Google's official AdWords Announcement "
Reports that "The new policy, which will be implemented over the coming weeks, is intended to create a cleaner interface for users, increase the diversity of merchants represented in the links, and reduce duplicate ads, all while recognizing the important benefits affiliate marketers bring to the table, said Salar Kamangar, director of product management at Google."
See Search Engine News Blog for "Google's official AdWords Announcement "
Google riches outed on the Web
CNET News.com
Due to " a rarely invoked securities law" Google has has to "report stock sales of hundreds of employees, rather than just top shareholders."
The article continues "the SEC filings have struck something of a nerve inside the company by offering an unusually candid look into the wealth of co-workers. That's creating unaccustomed tensions inside a workplace that has long projected an image of collegial egalitarianism to the outside world"
Due to " a rarely invoked securities law" Google has has to "report stock sales of hundreds of employees, rather than just top shareholders."
The article continues "the SEC filings have struck something of a nerve inside the company by offering an unusually candid look into the wealth of co-workers. That's creating unaccustomed tensions inside a workplace that has long projected an image of collegial egalitarianism to the outside world"
Subscribe to:
Posts (Atom)