Tuesday, December 09, 2003

What Happened To My Site On Google?

Danny's 3 basic "golden Rules"

1) Have a good, descriptive HTML title tag that reflects the two or three key search phrases you want your page to be found for.
2) Have good, descriptive body copy that make use of the phrases you want to be found for in an appropriate manner.
3) Seek out links from other web sites that are appropriate to you in content"

Three golden rules of link building:

1) Get links from web pages that are read by the audience you want.

2) Buy links if visitors that come solely from the links will justify the cost.

3) Link to sites because you want your visitors to know about them

So not much has changed re the basics:
Search Engine Placement Tips: "Search Engine Placement Tips By Danny Sullivan, Editor October 14, 2002 "

On pageRank:

Google never used the PageRank algorithm to rank web pages. PageRank is simply a component of that overall algorithm, a system Google uses to measure how important a page is based on links to it. It has always -- ALWAYS -- been the case that the context of links to the page was also considered, as well as the content on the page itself

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