Saturday, May 29, 2004
GMAIL & PRIVACY LEGISLATION
Wired News: Tightening the Reins on Gmail: "California's Senate voted on Thursday to support a bill to limit a new e-mail service by No. 1 Web search company, Google, over concerns it could threaten the privacy of users. "
Monday, May 24, 2004
Froogle nuts & bolts
Questions for Froogle's Mastermind, Part 1: "Questions for Froogle's Mastermind, Part 1"
Froogle is Google's shopping search engine.
Rated very user-friendly shopping experience
Users can view search results in a list or a grid format
List view gives the product photo, product name, price, description, and link are displayed in each search result
Grid view appears with only one click & shows more product photos on one screen.
Search results can be sorted from low-to-high or high-to-low prices & you can set a price range
Nevill-Manning (CNM) : Our two overriding aims in developing Froogle are comprehensiveness and ranking quality... Froogle uses the same business model as Google -- no money changes hands in order to appear in the results, and we sell clearly marked ads on the side of the page.
Other shopping search engines have a quandary: If they charge merchants to be involved, then they can't be comprehensive. If they include others at no charge, they remove the incentive to pay for inclusion. If they take a middle road -- show the paid results first, then the unpaid results -- then relevancy suffers. With Froogle, we give away lots of valuable traffic to merchants for free but end up with a higher-quality user experience...
Ranking is done using a function that is based on the Google ranking but is tuned especially for Froogle, making use of the structured data that is unique to Froogle: name, description, price, image, etc.
Apart from comprehensiveness and ranking quality, we apply the Google formula of a simple user interface and fast response times...CNM: We have no plans to move either Google or Froogle to a paid inclusion model, for the reasons I outlined above. If you provide users with the best possible experience, it's possible to monetize it with clearly marked, highly relevant ads.
ST: Why do some Froogle search results show above Web page matches on Google?
CNM: For a fairly small subset of queries that we strongly believe indicate users are looking to purchase a product, we show three results above the Web results. They are intended to help people get the information they need as quickly as possible -- just as we show results from News or Local Search if we detect that it might be helpful.
CNM: We have a long list of features that we'd like to add to Froogle, but we'd like it to be a surprise.
Froogle is Google's shopping search engine.
Rated very user-friendly shopping experience
Users can view search results in a list or a grid format
List view gives the product photo, product name, price, description, and link are displayed in each search result
Grid view appears with only one click & shows more product photos on one screen.
Search results can be sorted from low-to-high or high-to-low prices & you can set a price range
Nevill-Manning (CNM) : Our two overriding aims in developing Froogle are comprehensiveness and ranking quality... Froogle uses the same business model as Google -- no money changes hands in order to appear in the results, and we sell clearly marked ads on the side of the page.
Other shopping search engines have a quandary: If they charge merchants to be involved, then they can't be comprehensive. If they include others at no charge, they remove the incentive to pay for inclusion. If they take a middle road -- show the paid results first, then the unpaid results -- then relevancy suffers. With Froogle, we give away lots of valuable traffic to merchants for free but end up with a higher-quality user experience...
Ranking is done using a function that is based on the Google ranking but is tuned especially for Froogle, making use of the structured data that is unique to Froogle: name, description, price, image, etc.
Apart from comprehensiveness and ranking quality, we apply the Google formula of a simple user interface and fast response times...CNM: We have no plans to move either Google or Froogle to a paid inclusion model, for the reasons I outlined above. If you provide users with the best possible experience, it's possible to monetize it with clearly marked, highly relevant ads.
ST: Why do some Froogle search results show above Web page matches on Google?
CNM: For a fairly small subset of queries that we strongly believe indicate users are looking to purchase a product, we show three results above the Web results. They are intended to help people get the information they need as quickly as possible -- just as we show results from News or Local Search if we detect that it might be helpful.
CNM: We have a long list of features that we'd like to add to Froogle, but we'd like it to be a surprise.
Sunday, May 23, 2004
India's Secret Army of Ad Clickers - Rupees for Clicks
SecurityForumX :: View topic - India's Secret Army of Ad Clickers - Rupees for Clicks: "Since the introduction of Google Ads and various other 'pay for click' advertising schemes, I have been saying that it was open to abuse and that advertisers that 'pay for clicks' are probably 'paying to support some family in India and not attracting real clients or potential customers...'.
Here is a nice little story out of The Times of India that helps explain why advertisers are getting RIPPED OFF by these ' pay for click schemes '.
Quote:
India's Secret Army of Ad Clickers
The Times Of India:
With her baby on her lap, Maya Sharma (name changed) gets down to work every evening from her eighth-floor flat at Vasant Vihar. Maya's job is to click on online advertisements. She doesn't care about the ads, but diligently keeps count � it's $0.18 to $0.25 per click.
A growing number of housewives, college graduates, and even working professionals across metropolitan cities are rushing to click paid Internet ads to make $100 to $200 (up to Rs 9,000) per month.
'It's boring, but it is extra money for a couple of hours of clicking weblinks every day,' says a resident of Delhi's Patparganj, who has kept a $300-target for the summer.
Traffic to click overseas Internet ads � from home loans to insurance � is spreading fast in India. 'I have no interest in what appears when clicking an ad. I care only whether to pause 60 seconds or 90 seconds, as money is credited if you stay online for a fixed time,' says another user.
Here's how it works: online advertisers in developed markets agree to pay hosting website each time an ad is clicked. With performance-based deals becoming dominant on the Internet, intermediaries have sprung up"
Here is a nice little story out of The Times of India that helps explain why advertisers are getting RIPPED OFF by these ' pay for click schemes '.
Quote:
India's Secret Army of Ad Clickers
The Times Of India:
With her baby on her lap, Maya Sharma (name changed) gets down to work every evening from her eighth-floor flat at Vasant Vihar. Maya's job is to click on online advertisements. She doesn't care about the ads, but diligently keeps count � it's $0.18 to $0.25 per click.
A growing number of housewives, college graduates, and even working professionals across metropolitan cities are rushing to click paid Internet ads to make $100 to $200 (up to Rs 9,000) per month.
'It's boring, but it is extra money for a couple of hours of clicking weblinks every day,' says a resident of Delhi's Patparganj, who has kept a $300-target for the summer.
Traffic to click overseas Internet ads � from home loans to insurance � is spreading fast in India. 'I have no interest in what appears when clicking an ad. I care only whether to pause 60 seconds or 90 seconds, as money is credited if you stay online for a fixed time,' says another user.
Here's how it works: online advertisers in developed markets agree to pay hosting website each time an ad is clicked. With performance-based deals becoming dominant on the Internet, intermediaries have sprung up"
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