Google pulls out of ad deal with Yahoo

Google pulls out of ad deal with Yahoo

Search giant seeks to avoid 'protracted legal battle' over partnership

(MarketWatch) -- Google Inc. pulled out of its proposed advertising partnership with Yahoo Inc. under pressure from regulators and clients Wednesday, leaving Yahoo's future in question as it struggles to maintain its share of the growing market for search advertising on the Internet.

However, by Wednesday afternoon shares of Yahoo said four months of antitrust review of the Yahoo partnership made clear that regulators and some advertisers "continue to have concerns" about it.

"Pressing ahead risked not only a protracted legal battle but also damage to relationships with valued partners," Google's chief counsel, David Drummond, said in the statement. "That wouldn't have been in the long-term interests of Google or our users, so we have decided to end the agreement."

What does this mean for the future of paid search ads? Yahoo said it was disappointed by Google's move, and maintained that the scuttled partnership would have been constructive for everyone. Yahoo had anticipated seeing hundreds of millions in additional annual revenue as a result of the deal...

Google 'reintroduces' gambling ads to Adwords | Internet Marketing News and Blog | E-consultancy.com

Google 'reintroduces' gambling ads to Adwords | Internet Marketing News and Blog | E-consultancy.com: "“Google AdWords allows online gambling advertisements to target Great Britain (England, Scotland, or Wales) as long as the advertiser is registered with the Gambling Commission and provides a valid operating license number. Advertisers based outside the UK and within the European Economic Area who wish to target online gambling ads to England, Scotland, or Wales must be licensed to advertise online gambling in their respective country.”

Gaming operators are advised to create a new account specifically for gambling-related campaigns (even if they already advertise with Google), and then apply by filling out a form and making various legal declarations.

Ads can only be targeted to England, Scotland and Wales. Failure to comply with this rule may result in account termination. Affiliates need to comply with these rules too, so be careful out there.

Although the new policy will open things up, there have been plenty of gambling ads on Google during the ban. A misspelling can do wonders. This can be seen today. A search on ‘online gambling’ yields no results (not for long, I suspect), but a cheeky typo makes all the difference.

Anybody who types in ‘online gmabling’ will see ads from brands such as 888, Cantor Casino, Bet 365, with ad text that leaves nothing to the imagination"

No news so far as to changes for adsense publishers who run sites that promote gambling....watch this space though as I cannot see advertisers being happy if their ads cannot appear on such sites.....

Emily Bell: If Google should falter, how many others will follow? | Media | The Guardian

Emily Bell: If Google should falter, how many others will follow? | Media | The Guardian: "If Google should falter, how many others will follow?

US research company Efficient Frontier put out a report saying that Google took 77.4% of all search ad spending in the second quarter (April-June). In fact Efficient Frontier did the maths and came to the conclusion that Google actually now takes $1.10 for every dollar spent in search advertising. This is not some wonky Sats marking, it means that both Microsoft and Yahoo! were losing search advertising money in that quarter - to Google...

Online advertising is projected to grow overall by something like 6% for the financial year - although this doesn't reflect the explosive growth in some very new areas of activity, such as the mobile internet and online video, or the fact that search advertising is going up by about 14%"

Google adds Flash to search tools - vnunet.com

Google adds Flash to search tools - vnunet.com: "Google has announced that users will now be able to index and search Flash media files.

The company has added the code into its indexing algorithm which will allow its indexing bots to gather text from the SWF files used to present Flash content.
Google users will be able to search through code contained within the Flash file itself, as well as Flash banners, buttons and menus"

Will be very interested in how well this works....given that "Images will not be indexed by the software, and Flash files which rely on JavaScript will not be accessed by the search tools."

12 Quick Tips To Search Google Like An Expert

12 Quick Tips To Search Google Like An Expert: "If you’re like me, you probably use Google many times a day. But, chances are, unless you are a technology geek, you probably still use Google in its simplest form. If your current use of Google is limited to typing a few words in, and changing your query until you find what you’re looking for, then I’m here to tell you that there’s a better way"

Even has the answer to Life, the Universe and Everything!

Yahoo-Google Search Advertising Deal Runs Into Resistance

Adage reports "Yahoo's agreement with Google for online search ads may be generating some pricing and antitrust worries from advertisers, but in Congress the deal is increasingly raising broader concerns about ad targeting, privacy and competition....could reinvigorate a 10-year-old fight over privacy issues and lead to closer congressional oversight of online marketing activity."

Could this be another nail in a coffin for Yahoo?