Saturday, February 21, 2004

For backlinks in Google

Google Search: "www.totaltravel.com"-site:www.totaltravel.com

Searched the web for "www.totaltravel.com"-site:www.totaltravel.com. Results 1 - 10 of about 52,600.

vs toolbar: Searched for pages linking to http://www.totaltravel.com/. Results 1 - 10 of about 240.

InfoWorld: The Google way: February 20, 2004: By Chad Dickerson: E-business Strategies

InfoWorld: The Google way: February 20, 2004: By Chad Dickerson: E-business Strategies: "Quite simply, the Google philosophy can be expressed in five general principles: Work on things that matter, affect everyone in the world, solve problems with algorithms if possible, hire bright people and give them lots of freedom, and don’t be afraid to try new things. As a general practice, Google also requires that its engineers spend 20 percent of their time working on personal technology projects unrelated to their primary projects....

Finally, I think hiring bright people and giving them freedom is a required element of an innovative organization, one that implicitly supports trying new things. The 20 percent personal projects requirement is not unfounded: It�s really an implementation of the organizational �slack� that Tom DeMarco details in his book Slack: Getting Past Burnout, Busywork and the Myth of Total Efficiency. An IT organization running at full throttle all the time is ultimately self-defeating � take it from Google"

Friday, February 20, 2004

"Adapt or die? " The Next Step With Search Engines

Whats The Next Step With Search Engines -> High Rankings Search Engine Optimization Forum:
>:Remember the old adage that has always applied to SEO's? Adapt or die? It's been too long since this applied to Search Engines because there was no competition with deep enough pockets to rival Google and it's wonderful algorithm. Most new kids on the block which had promise were bought out before they could become a threat...The phrase applies once again to the Search Engines.

Thursday, February 19, 2004

Interview with Sergey Brin re Google and Newspapers

Google and Newspapers: "interviewed Brin via e-mail about Google's plans for the future and its partnerships with the newspaper industry."

Wednesday, February 18, 2004

Search wars are about to get personal | CNET News.com

Search wars are about to get personal | CNET News.com: "Google may become more portal-like with 'my' territory of its own. The company recently updated a domain-name registration of the Web address 'MyGoogle.com' with Network Solutions, which was first created in 2000. "

Google Achieves Search Milestone with Immediate Access to More Than 6 Billion Items

17th Feb 2004 Google Achieves Search Milestone with Immediate Access to More Than 6 Billion Items: "Google Inc. today announced it expanded the breadth of its web index to more than 6 billion items"

"Google Image Search has been significantly updated," said Sergey Brin, Google co-founder and president of Technology. "We've doubled the index to more than 880 million images, enhanced search quality, and improved the user interface."

Monday, February 16, 2004

Google bans environmental group's protest ads

Google bans environmental group's protest ads: "Google bans environmental group's protest ads"
spokeswoman Cindy McCaffrey. "We do reserve the right to exercise editorial discretion when it comes to the advertising we accept on our site,"

Future search

ResourceShelf: "'One thing [Google's Craig] Silverstein does like to talk about is his long-range goal for search technology, which he believes is still in its infancy. 'It's clear that the answer [to search] is not a ranked list of Web sites,' he says. No one expects to approach a librarian, ask a question about the Panama Canal, and get 50 book titles in response, he argues. Silverstein thinks information retrieval experts should aim high, building software that is every bit as good at pointing users toward the specific resources they need as a well-trained reference librarian.'"

Update Brandy Part 3 - Googleguy says...

Update Brandy Part 3: "People post around here about filters, blocking, penalties, etc. etc. A far better explanation is 'things which used to work before don't receive the same amount of credit now.' It's natural for people who are way out there with their linking strategies or their page-building strategies to think of a drop as an over-optimization penalty, but it's more realistic to conclude that Google is weighting criteria differently so that over-optimized sites just aren't doing as well now. "