Tuesday, December 21, 2004
AdWords: best tips and examples from The Google Team
The Google Team with just 95 characters per ad, you get the lowest cost per lead of any direct marketing medium available. We have studied thousands of AdWords campaigns at Google. This workbook, The Maximum Effect, is a compilation of the best tips and examples you can use to make the most of those 95 characters for your business. We hope you find it useful enough to keep handy as you develop your Google AdWords campaigns.
McCaffrey leaving Google
SiliconBeat
"Cindy McCaffrey, Google's vice president of corporate marketing, is leaving... McCaffrey shaped Google's low-key marketing approach, rejecting a high-profile campaign in the company's early years in favor of word-of-mouth marketing, colleague Matt Marshall says. "Remember, (then interim marketing V.P.) Scott Epstein brought in some high-powered advertising experts and proposed a massive advertising campaign in late 1999. McCaffrey, siding with Larry Page and Sergey Brin, rejected that approach, saying they'd rather spend their money on developing the best product, which would be the best way of generating publicity."
"Cindy McCaffrey, Google's vice president of corporate marketing, is leaving... McCaffrey shaped Google's low-key marketing approach, rejecting a high-profile campaign in the company's early years in favor of word-of-mouth marketing, colleague Matt Marshall says. "Remember, (then interim marketing V.P.) Scott Epstein brought in some high-powered advertising experts and proposed a massive advertising campaign in late 1999. McCaffrey, siding with Larry Page and Sergey Brin, rejected that approach, saying they'd rather spend their money on developing the best product, which would be the best way of generating publicity."
Google Won Geico Trademark Ruling
DMNews.com
"A federal judge ruled in Google's favor yesterday in the first U.S. court ruling that search engines can sell advertising triggered by trademarked terms"
Googles "new policy lets advertisers bid on trademarked terms, but not use them in ad copy. Reebok could bid on the keyword "Nike" but not use the term in its paid listing keyed by that term. Previously, Google would remove a term from auction if a trademark owner requested...
still will consider whether including trademarked terms in the text of paid listings is a violation....
Google has said it is the responsibility of advertisers to obey trademark law, and that as a publisher it should not act as an arbitrator of infringement claims. Outside of the United States and Canada, however, Google continues to remove trademarked terms from its ad auction upon request"
"A federal judge ruled in Google's favor yesterday in the first U.S. court ruling that search engines can sell advertising triggered by trademarked terms"
Googles "new policy lets advertisers bid on trademarked terms, but not use them in ad copy. Reebok could bid on the keyword "Nike" but not use the term in its paid listing keyed by that term. Previously, Google would remove a term from auction if a trademark owner requested...
still will consider whether including trademarked terms in the text of paid listings is a violation....
Google has said it is the responsibility of advertisers to obey trademark law, and that as a publisher it should not act as an arbitrator of infringement claims. Outside of the United States and Canada, however, Google continues to remove trademarked terms from its ad auction upon request"
Monday, December 20, 2004
Google: We've fixed desktop search tool flaw
CNET News.com
"Google says it has fixed a flaw that could allow hackers to search the contents of PCs running the company's desktop search tool. " Article gives full details.
"Google says it has fixed a flaw that could allow hackers to search the contents of PCs running the company's desktop search tool. " Article gives full details.
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