Brett_Tabke, top tips from 2002 - a few choice items... from " a condensed SEO bible."
Successful Site in 12 Months with Google Alone: "The following will build a successful site in 1 years time via Google alone. It can be done faster if you are a real go getter, or everyones favorite a self starter."
H) Insite Cross links.
(cross links in this context are links WITHIN the same site)
Link to on topic quality content across your site. If a page is about food, then make sure it links it to the apples and veggies page. Specifically with Google, on topic cross linking is very important for sharing your pr value across your site. You do NOT want an "all star" page that out performs the rest of your site. You want 50 pages that produce 1 referral each a day and do NOT want 1 page that produces 50 referrals a day. If you do find one page that drastically out produces the rest of the site with Google, you need to off load some of that pr value to other pages by cross linking heavily. It's the old share the wealth thing.
Stay far away from any "fades of the day" or anything that appears spammy, unethical, or tricky. Plant yourself firmly on the high ground in the middle of the road.
The multiplier effect of many pages is not mentioned often enough, and IMO the phrase: "You do NOT want and "all star" page that out performs the rest of your site. You want 50 pages that produce 1 referral each a day and do NOT want 1 page that produces 50 referrals a day."