Thursday, October 02, 2003

Page rank sickness

Broken! Or disabled perhaps to stop the spread of PageRank mania, which ever the word is out big style...
The Register: "While Google relied on PageRank� to provide context, all was well. But PageRank is now widely acknowledged to be broken, so new, smarter tricks are required......

Google no longer performs a monthly recalculation of PageRank values and anchor text is the most highly valued criteria for a search, he says....now some spammer can set up hundreds or thousands of sites automatically with anchor texts pointing to one page. Before, each would have such a tiny PageRank™ that it wouldn't amount to a hill of beans. Now you can do that and if the anchor text is carefully chosen it will make a difference," he reckons. "The cure is worse than the disease"."

Related...
Jeremy Zawodny's blog: PageRank is Dead: "Google has a really hard problem to solve. It's not unlike the Heisenberg Uncertainty Principle. PageRank stopped working really well when people began to understand how PageRank worked. The act of Google trying to 'understand' the web caused the web itself to change. "