Google aims for Web developers' hearts and minds

Google aims for Web developers' hearts and minds | CNET News.com: "Google aims for Web developers' hearts and minds"

MediaPost Publications - When Is Arrogance Good? - 08/26/2005: "When Is Arrogance Good? by Mark Naples

Remember when Google's Search Engine didn't accept advertising? Many of us were using it for some time before there were such things as paid search, let alone sponsored links. Why did we use it? Because it was a better search engine which delivered better results in a simple, elegant interface. Google built a tremendous brand well before they monetized it. Of course, this was done by design.

In some ways, what Google did was to leverage Geoffrey Moore's "Early Adopter" strategy, designed primarily for B2B markets and make it work in the consumer market. Surely you recall having read his "Crossing the Chasm"? Build the brand and make its applications as user-friendly as possible, well before undertaking any monetization strategies. What they did was nothing short of well-executed genius applied in ways well beyond what any early adopter acolyte could have anticipated. Of course, others got there first. But, that's another column.

Think of how Google has been replicating that endeavor in the past 18 months, but toward a different product. With Gmail, Google Sidebar (which used to be called Google Desktop Search), and now their own Instant Messenger beta, Google has been providing free and useful applications that will put Google code on millions of users' hard drives.

Not only are they expanding their brand, they're expanding their footprint in ways that are meaningful to users' hearts..."

Google IM (almost) gets the message, users say | CNET News.com

Google IM (almost) gets the message, users say | CNET News.com: "Across the Web, many consumers hailed the software's quick download time, which takes a few seconds over broadband and about three minutes over a typical modem, according to the Google Talk Web site. They also applauded its minimalism. "

Inside AdSense - Google AdSense team blog

Inside AdSense: "Which is why we're proud to announce the launch of Inside AdSense here at adsense.blogspot.com. We think you'll find it useful and fun. We'll cover all of the items listed above, plus anything else that can help you to grow your AdSense revenue.

You can look forward to posts around 2-3 times a week from an assortment of Googlers involved in the operation of AdSense engineers, product managers, product marketing managers, and operations staff. We hope you'll visit often.

If you have suggestions for our blog, please send them to inside-adsense@google.com.

Posted by Gokul - AdSense Product Manager 8/24/2005 04:39:00 PM "our system now supports cost-per-impression (CPM) bidding. This lets advertisers try out their best ideas while we make sure that that the right economic incentives are in place.

Regardless of bidding method and format, all ads compete for placement on a page - and that means the winning ad meets a high bar for user value . Since site-targeted CPM ads and keyword-targeted CPC ads compete for every slot on a publisher's site, this improves how you make money.

For many publishers, site targeting actually serves as a sales team. When advertisers want to buy space on your site, tell them, "Just bid directly on our site using Google AdWords site targeting!" And the ads placed by our system will run alongside ads targeted directly by marketers"

Google Rumors: To Launch Instant Messaging Tomorrow

Google Rumored To Launch Instant Messaging Tomorrow: "Google Rumored To Launch Instant Messaging Tomorrow
Google to Deliver Instant Messages from the Los Angeles Times has unnamed sources telling the paper that Google will launched an instant messaging service called Google Talk as early as tomorrow. Aside from IM, the tool would also offer voice chat similar to what Yahoo Messenger currently offers."

Google changes irk advertisers, please publishers | CNET News.com

Google changes irk advertisers, please publishers | CNET News.com: "Publishers who have seen a bump in revenue through Google's advertising program are heaping praise on recent changes, while some advertisers complain of increased costs.
Google last Tuesday changed the way advertisers using its AdWords program bid on keywords, creating a minimum bid for each one based on a quality score it determines for the keyword. Google's policy statement says the change allows advertisers to resurrect keywords that previously had been disabled because of low click-through performance. "

Google tattoo

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