Tuesday, November 02, 2004
: Google Help Central : OPERATOR EXAMPLES
Google Help Central: "Google Help : Cheat Sheet : OPERATOR EXAMPLES"
New Adwords Features - Tools and Reporting - New AdWords Classifications
New Adwords Features - Tools and Reporting: "updates to features and functionality of Adwords interfaces"
stuntdubl started thread: Adwords advisor says: I want to affirm that most changes to the AdWords system are a direct result of Advertiser feedback - and that the suggestions from WebmasterWorld are a huge part of that.
Feedback is also collected from email and phone conversations as well, of course. But I'm not kidding when I say I'll forward suggestions from this Forum each week. Yesterday, for example, I sent roughly 7 pages along to a really big list of folks who actually read it. At least a couple of those pages were from right here. So, many thanks to the Forum for the continued feedback - whether it is postive, or not so pretty.
New AdWords Classifications Coming
AussieWebmaster reports: Sometime in November Google is revamping the classification of keyword status... Strong, Moderate, At Risk and Disabled will be gone. Replacing them will be Active and Disabled, as well as "In Trial".
In Trail has been delivered to meet the problem of quick disabling of terms. Google will use its predictive modelling to know what words are not going to do well and give them more time to run. Instead of the 1,000 impressions and you're out... this new system may allow terms as much as 10 times more access to eyeballs.
stuntdubl started thread: Adwords advisor says: I want to affirm that most changes to the AdWords system are a direct result of Advertiser feedback - and that the suggestions from WebmasterWorld are a huge part of that.
Feedback is also collected from email and phone conversations as well, of course. But I'm not kidding when I say I'll forward suggestions from this Forum each week. Yesterday, for example, I sent roughly 7 pages along to a really big list of folks who actually read it. At least a couple of those pages were from right here. So, many thanks to the Forum for the continued feedback - whether it is postive, or not so pretty.
New AdWords Classifications Coming
AussieWebmaster reports: Sometime in November Google is revamping the classification of keyword status... Strong, Moderate, At Risk and Disabled will be gone. Replacing them will be Active and Disabled, as well as "In Trial".
In Trail has been delivered to meet the problem of quick disabling of terms. Google will use its predictive modelling to know what words are not going to do well and give them more time to run. Instead of the 1,000 impressions and you're out... this new system may allow terms as much as 10 times more access to eyeballs.
Monday, November 01, 2004
Firefox Browser Targets Microsoft
Firefox Browser Targets Microsoft: "an article by Mozilla News revealed that a Google-branded Firefox browser may be in the cards. "
MozillaNews - Google's Browser Plans
MozillaNews - Google's Browser Plans
Google plans desktop search tool for Apple PCs | CNET News.com
Google plans desktop search tool for Apple PCs | CNET News.com: "Google plans to release a version of its desktop search tool for computers that run Apple Computer's Mac operating system,"
Desktop search & implications for SEM ClickZ Experts on Search Engine Marketing Strategies
ClickZ Experts on Search Engine Marketing Strategies: " The utility will lead to more search hours per computer user. That will lead to more sophisticated searchers, spawning mega trends that will ultimately affect SEM."
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