Some feedback (!) from the forums re Google. As J Whalens approach so far has been based on being paid to get people free high rankings esp in Google I think she is talking Bull*hit.
Google & The Bad Guys Newsletter 077 -> High Rankings Search Engine Optimization Forum: "Does Google care about how a site gets to the top, as long as when it gets there it is relevant? That's what I want to ask them.
I used to think that they cared how one got there, but I'm not so sure any more. They either do care but can't do anything about it yet, or they really don't care as long as their users (the searchers) are happy.
As a searcher, I'm very happy with the Google results. I still think they're tops in that department. So, I guess that's all that matters.
As to all the Webmasters losing money because Google let's spammy results in, well that's not my concern and not Google's either. Any Webmaster whose business model depends on the free Google results for their livelihood, deserves whatever they get."
Thursday, October 30, 2003
Tuesday, October 28, 2003
Case to keep an eye on:
CNN.com - Handbag maker Vuitton sues Google - Oct. 24, 2003: "The 20-page October 13 ruling by the court in the Paris suburb of Nanterre called into question the legality of the search system at the heart of Google's business model.
It said that when searches are done on registered trademarks, Google should 'find the means to block advertisements by third parties who have no right to these trademarks...
Telephone payments firm Rentabiliweb has sued Google for allegedly selling its trademark as a keyword to rival company Tel 4 Money.
An official at France's Software Protection Agency, which gathers evidence for court hearings on piracy and trademark infringement, said several major companies are preparing cases against Google. The official spoke on condition of anonymity.
"
CNN.com - Handbag maker Vuitton sues Google - Oct. 24, 2003: "The 20-page October 13 ruling by the court in the Paris suburb of Nanterre called into question the legality of the search system at the heart of Google's business model.
It said that when searches are done on registered trademarks, Google should 'find the means to block advertisements by third parties who have no right to these trademarks...
Telephone payments firm Rentabiliweb has sued Google for allegedly selling its trademark as a keyword to rival company Tel 4 Money.
An official at France's Software Protection Agency, which gathers evidence for court hearings on piracy and trademark infringement, said several major companies are preparing cases against Google. The official spoke on condition of anonymity.
"
Monday, October 27, 2003
Forum feedback of interest:
Google over 50,000 pages dropped: "The problem with PR sometimes not showing in the Toolbar when there is an ending backslash is a known Toolbar glitch, and happens to many pages on the web"
"My theory is that Google has figured this to be a "directory page", which it is! and therefore has decided real content is to be found on subpages. The page is in Google it just doesn't have any keywords linked to it. You can test this by going to one of the sub pages and if you have Googles Toolbar installed press on "i" and select backwarf links. You will see that http://www.totaltravel.com/travel/vic/baysandpeninsula/ does come up, but without description or anything.
The same is true for another page on your site:
http://www.totaltravel.com/travel/vic/greatoceanroad/
And probably many more.
I am just speculating here, but I think Google does this to make sure the users get directly to where the content is and not end up on a sitemap or similar.
I wouldn't worry about the "/" issue as long as you are consistent and only make your links point to the "/" pages. That way no PR is waisted on the pages without it.
"We used to have over 100,000 pages indexed. Now, we have just over
50,000 and dropping. "
How many pages does your site really contain? Maybe you eliminated a lot of double entries when you cleaned up your site. For example Google thinks that one of our sites has 80.000 pages. The real number is well below that, but because of dynamic pages a lot of them look different to Google. This is hurting us big time in PR. Wd have one page in particular where this is true. This single page is linked to by more than 100.000 different pages on the net, but because the links are dynamic and values are added - Google thinks this is 1000 different pages and PR is spread accordingly. This could probably be a PR8 site if we could make Google understand that this is a single page. "
Google over 50,000 pages dropped: "The problem with PR sometimes not showing in the Toolbar when there is an ending backslash is a known Toolbar glitch, and happens to many pages on the web"
"My theory is that Google has figured this to be a "directory page", which it is! and therefore has decided real content is to be found on subpages. The page is in Google it just doesn't have any keywords linked to it. You can test this by going to one of the sub pages and if you have Googles Toolbar installed press on "i" and select backwarf links. You will see that http://www.totaltravel.com/travel/vic/baysandpeninsula/ does come up, but without description or anything.
The same is true for another page on your site:
http://www.totaltravel.com/travel/vic/greatoceanroad/
And probably many more.
I am just speculating here, but I think Google does this to make sure the users get directly to where the content is and not end up on a sitemap or similar.
I wouldn't worry about the "/" issue as long as you are consistent and only make your links point to the "/" pages. That way no PR is waisted on the pages without it.
"We used to have over 100,000 pages indexed. Now, we have just over
50,000 and dropping. "
How many pages does your site really contain? Maybe you eliminated a lot of double entries when you cleaned up your site. For example Google thinks that one of our sites has 80.000 pages. The real number is well below that, but because of dynamic pages a lot of them look different to Google. This is hurting us big time in PR. Wd have one page in particular where this is true. This single page is linked to by more than 100.000 different pages on the net, but because the links are dynamic and values are added - Google thinks this is 1000 different pages and PR is spread accordingly. This could probably be a PR8 site if we could make Google understand that this is a single page. "
A couple of PR observations:
Check out the PR for this page
http://www.totaltravel.com/travel/qld/tropicalqld/cairns/directory/cafes/
Compare to any other at similar directory level
http://www.totaltravel.com/travel/qld/tropicalqld/cairns/directory/bars/
Thanks to this page's deep link
http://www.icem2004.im.com.au/general.htm
The cafes I looked at all also appear to have PR3 compared to PR2 for pubs...
Here's to many more quality links!ICEM2004 - International Conference on Emergency Medicine: "The following websites highlight a number of Cairns restaurants:
Cairns directory: www.cairnsweb.com.au/directory/listings/restaurants.htm
Cairns Convention Bureau: www.tropcialaustralia.com.au/
Total Travel: www.totaltravel.com/localguides/cairns/cafes"
Check out the PR for this page
http://www.totaltravel.com/travel/qld/tropicalqld/cairns/directory/cafes/
Compare to any other at similar directory level
http://www.totaltravel.com/travel/qld/tropicalqld/cairns/directory/bars/
Thanks to this page's deep link
http://www.icem2004.im.com.au/general.htm
The cafes I looked at all also appear to have PR3 compared to PR2 for pubs...
Here's to many more quality links!ICEM2004 - International Conference on Emergency Medicine: "The following websites highlight a number of Cairns restaurants:
Cairns directory: www.cairnsweb.com.au/directory/listings/restaurants.htm
Cairns Convention Bureau: www.tropcialaustralia.com.au/
Total Travel: www.totaltravel.com/localguides/cairns/cafes"
Adsense - About become "partner" so see any about site for examples of adsense ads.
PRIMEDIA's About Links With Google for Targeted Advertising: "As part of the deal, Google will become the exclusive provider of contextually targeted and search advertising across About.com, the Web's largest content site, and most of PRIMEDIA's Consumer Media and Magazines Group ('CMMG') websites. The deal extends the reach of Google's base of more than 150,000 advertisers to the targeted audiences served by About.com's 450 topic-specific Guide Sites that cover more than 10,000 topics and the CMMG 127 targeted magazine-related sites.
'Combined, the CMMG properties and About.com are among the largest providers of original content on the Internet today,' said Dean Nelson, Chairman of PRIMEDIA. 'Google's targeted advertising is a perfect match to our portfolio of high-quality content and large special interest audiences. Google's advertisers will benefit from this extended reach across a broad range of enthusiast-centric properties and on About.com's 450 Guide Sites and our users will benefit from relevant advertising.'"
PRIMEDIA's About Links With Google for Targeted Advertising: "As part of the deal, Google will become the exclusive provider of contextually targeted and search advertising across About.com, the Web's largest content site, and most of PRIMEDIA's Consumer Media and Magazines Group ('CMMG') websites. The deal extends the reach of Google's base of more than 150,000 advertisers to the targeted audiences served by About.com's 450 topic-specific Guide Sites that cover more than 10,000 topics and the CMMG 127 targeted magazine-related sites.
'Combined, the CMMG properties and About.com are among the largest providers of original content on the Internet today,' said Dean Nelson, Chairman of PRIMEDIA. 'Google's targeted advertising is a perfect match to our portfolio of high-quality content and large special interest audiences. Google's advertisers will benefit from this extended reach across a broad range of enthusiast-centric properties and on About.com's 450 Guide Sites and our users will benefit from relevant advertising.'"
The Guardians take on possible IPO:
MediaGuardian.co.uk | New media | Stock and search: "The only reason it really needs publicly quoted shares is to make acquisitions. That would go completely against the philosophy of largely organic growth that has made the company what it is today. Once it is quoted, it will have to meet Wall Street pressures to improve quarterly earnings instead of doing its own thing at its own pace. When you sell your soul, don't expect to retain your freedom. "
MediaGuardian.co.uk | New media | Stock and search: "The only reason it really needs publicly quoted shares is to make acquisitions. That would go completely against the philosophy of largely organic growth that has made the company what it is today. Once it is quoted, it will have to meet Wall Street pressures to improve quarterly earnings instead of doing its own thing at its own pace. When you sell your soul, don't expect to retain your freedom. "
Wired News: Google Raring to Go Public: "Google's search for an investment bank to take the Internet firm public is widely seen as the type of seismic event that could help wake up the dormant market for new issues of technology shares.....A few Net-specific business sectors have emerged from the rubble of the dot-com bust-up of 2000 including websites that hunt for shopping discounts, online dating, online travel agents and the business of selling advertiser-sponsored search listings, believed to be Google's biggest revenue-generator"
Sunday, October 26, 2003
More re Auction/ IPO
Slashdot | Google Considering IPO Auction Online: "HackerStickers writes 'An article in the Financial Times states that Google could be considering doing their IPO online via an auction versus the standard methods of raising funds early next year. The article points out that auctioning it could bring in a larger chunk of cash for the company. Would you bid on a piece of Google?'"
Slashdot | Google Considering IPO Auction Online: "HackerStickers writes 'An article in the Financial Times states that Google could be considering doing their IPO online via an auction versus the standard methods of raising funds early next year. The article points out that auctioning it could bring in a larger chunk of cash for the company. Would you bid on a piece of Google?'"
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