Business 2.0
"FUTURE BOY
The blowout quarter proves that it pays to share the wealth.
By Erick Schonfeld, February 04, 2005 "
Excellent article on Googles strengths..
Saturday, February 05, 2005
Forbes.com: Time Warner Reports $1B-Plus Google Stake
Forbes.com
TW "holds more than $1 billion worth of the Internet giant's stock. "
TW "holds more than $1 billion worth of the Internet giant's stock. "
Google Gets Domain Name Registration OK
Forbes.com: "Google says it sought approval as a way to potentially save thousands of dollars yearly in transaction fees for the names it already owns or will buy.
The status also could give Google access to internal data on domain name ownership, which the company could use to better evaluate the credibility of Web sites indexed by the search engine, said Marissa Mayer, Google's director of consumer Web products... the domain name registration was purely meant to protect Google's brand."
The status also could give Google access to internal data on domain name ownership, which the company could use to better evaluate the credibility of Web sites indexed by the search engine, said Marissa Mayer, Google's director of consumer Web products... the domain name registration was purely meant to protect Google's brand."
Google algo tweaks...
searchenginewatch.com
By the buzz on forums Danny Sullivan reckons Google is "tweaking and changing things that can have an impact on search results, sometimes in a big way. And one of those big ways seems to be happening, based on chatter on our forums."
Major Google Changes: Latent Semantic Analysis?
Latent Semantic Indexing (LSI)
Compilation of Anti-Sandbox Tactics"
By the buzz on forums Danny Sullivan reckons Google is "tweaking and changing things that can have an impact on search results, sometimes in a big way. And one of those big ways seems to be happening, based on chatter on our forums."
Major Google Changes: Latent Semantic Analysis?
Latent Semantic Indexing (LSI)
Compilation of Anti-Sandbox Tactics"
Thursday, February 03, 2005
Who links to your website?
Come on Google, Fix it !!!
Danny Sullivan posts: "Wow -- wrong advice from Google. Searching for your URL as a text search will find anyone who uses your URL as the anchor text, say http://www.yoursite... But if they link to you like "Cool Site" with the URL embedded in those words, that won't bring it up. Which suggest that this part:
Quote:
To obtain a comprehensive list of the links that point to your page, perform a Google search on your URL.
Should be changed to:
Quote:
To obtain a comprehensive list of the links that point to your page, perform a link search on one of our competitors, Yahoo, MSN or Ask Jeeves. "
Danny Sullivan posts: "Wow -- wrong advice from Google. Searching for your URL as a text search will find anyone who uses your URL as the anchor text, say http://www.yoursite... But if they link to you like "Cool Site" with the URL embedded in those words, that won't bring it up. Which suggest that this part:
Quote:
To obtain a comprehensive list of the links that point to your page, perform a Google search on your URL.
Should be changed to:
Quote:
To obtain a comprehensive list of the links that point to your page, perform a link search on one of our competitors, Yahoo, MSN or Ask Jeeves. "
Google shares hit new high after upbeat Q4 report
marketwatch.com Bambi Francisco on the Google financials: " If there were any doubts left that Googlemania has spread from Main Street to Wall Street, the reaction of analysts and investors to the search icon's fourth-quarter earnings should erase them."
NB This giant of online advertising spends how much itself on advertising? Miniscule compared to MSN's plans...word of mouth viral channels reign supreme.
NB This giant of online advertising spends how much itself on advertising? Miniscule compared to MSN's plans...word of mouth viral channels reign supreme.
Google seeks more marketers
CNET News.com reports that Google "recently introduced an affiliate program that pays $20 to any Web site for referring a new advertiser or publishing partner. Google is likely the last search engine to introduce such a program. Rival Overture Services runs an affiliate program, which was popularized by e-commerce giants Amazon.com and eBay.com.The move also comes after Google rejiggered its advertising system to suppress multiple bids for terms promoting the same Web site, in what critics see as a blow to affiliate advertisers."
Join the Google Referral Program
"Join the Google Referral Program Program Home - FAQ - Apply Why Join?
The Google referral program (beta) is for businesses whose customers and visitors include small to medium-sized businesses, and who want to help those companies become more successful by running Google AdWords, or serving ads with Google AdSense. The program works by giving approved sites unique links to Google, then compensating the referring site for passing on a new AdWords advertiser or AdSense publisher.
Joining is easy, and free
Apply.
Once you're approved, place a Google referral program link on your site.
Earn $20 for each advertiser or publisher you refer. "
Join the Google Referral Program
"Join the Google Referral Program Program Home - FAQ - Apply Why Join?
The Google referral program (beta) is for businesses whose customers and visitors include small to medium-sized businesses, and who want to help those companies become more successful by running Google AdWords, or serving ads with Google AdSense. The program works by giving approved sites unique links to Google, then compensating the referring site for passing on a new AdWords advertiser or AdSense publisher.
Joining is easy, and free
Apply.
Once you're approved, place a Google referral program link on your site.
Earn $20 for each advertiser or publisher you refer. "
Wednesday, February 02, 2005
Micro Persuasion: Googlegate Rumbles Around the Blogosphere
Micro Persuasion: Googlegate Rumbles Around the Blogosphere: "Googlegate Rumbles Around the Blogosphere"
New Google perk: Awards worth millions | CNET News.com
New Google perk: Awards worth millions | CNET News.com: "Google has begun giving out an award that could be worth millions of dollars to employees who work on outstanding projects, the company said Monday."
Tuesday, February 01, 2005
Slashdot | Google Eyes Domain Registration Market
Slashdot | Google Eyes Domain Registration Market: "1sockchuck writes 'Google is now an ICANN-approved domain name registrar, an intriguing move that could be tied to its blog hosting service, Blogger. Yahoo recently dropped its domain prices to $4.98, as hosting companies use domains as a cheap way to lure customers. Registrar status could allow Google to compete aggressively on price. "
Monday, January 31, 2005
1/11/05 - BayCHI - Google UI
1/11/05 - BayCHI - Google UI: "Abstract The User Experience at Google Marissa Mayer, Google...
Question: Is user experience a sustainable advantage?
No, in theory In practice, yes. 5 years of ongoing advantage from Google’s user experience
--> Why? 10x-20x as many services/words/visible characters/lines/scrolled pages as other major brands (Yahoo? MSN?)
What they strive to do:
Only introduce services that will have millions of views/day
Only put a feature on a page if 20% of the users will want to use it
Only on prefs page if at least 5% of users will want it..."
Question: Is user experience a sustainable advantage?
No, in theory In practice, yes. 5 years of ongoing advantage from Google’s user experience
--> Why? 10x-20x as many services/words/visible characters/lines/scrolled pages as other major brands (Yahoo? MSN?)
What they strive to do:
Only introduce services that will have millions of views/day
Only put a feature on a page if 20% of the users will want to use it
Only on prefs page if at least 5% of users will want it..."
Update re one-ad-per-domain rule
clickz.com
" Kevin Lee | January 28, 2005: It's been a few weeks since Google implemented its one-ad-per-domain rule. The rule was designed to provide a better user experience for searchers by eliminating multiple ads that lead to the same domain. Affiliates may bid on direct links, but they compete with merchant sites and other affiliates in the auction. This competition results in an invisible bidding war within the AdWords system."
Concludes that: "Any pages that contain duplicate content (served via a Web service or data feed) without value-added content could encourage search engines to change their organic algorithms to ferret out and penalize sites with duplicate content. The merchant site itself may be penalized if the product copy sent through the data feeds and APIs (define) is the same used on the primary site.
A few merchants and affiliates who take advantage of paid search and pushing the line on acceptable practices may cause major algorithmic changes at Google, Yahoo!, and MSN.
Search engine marketing may become an industry where the unintended consequences result in a cure worse than the disease."
" Kevin Lee | January 28, 2005: It's been a few weeks since Google implemented its one-ad-per-domain rule. The rule was designed to provide a better user experience for searchers by eliminating multiple ads that lead to the same domain. Affiliates may bid on direct links, but they compete with merchant sites and other affiliates in the auction. This competition results in an invisible bidding war within the AdWords system."
Concludes that: "Any pages that contain duplicate content (served via a Web service or data feed) without value-added content could encourage search engines to change their organic algorithms to ferret out and penalize sites with duplicate content. The merchant site itself may be penalized if the product copy sent through the data feeds and APIs (define) is the same used on the primary site.
A few merchants and affiliates who take advantage of paid search and pushing the line on acceptable practices may cause major algorithmic changes at Google, Yahoo!, and MSN.
Search engine marketing may become an industry where the unintended consequences result in a cure worse than the disease."
Sunday, January 30, 2005
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