Google Gains Overall, Competition Builds Niches: "Hitwise placing Google at the top for search in April 2004, with Yahoo! as the number one portal. Google registered more than a 21 percent gain in market share from August 2003 to April 2004, while Yahoo!'s search engine lost nearly 1 full percentage point, and MSN's search function registered a nearly 9 percent decrease in market share during the same period. "
Just as an iProspect study revealed that searchers viewed results differently across the top search engines, Hitwise also found differentiators among the top three search applications. MSN Search had the highest percentage of U.S visits from the sites Hitwise categorized as Shopping and Classifieds; Business and Finance; and Travel, while Yahoo! Search and Google received more U.S. visits from the sites in the Education; News and Media; and Entertainment categories.
Women found paid ads to be more relevant than the men did when searching across Google, Yahoo!, MSN, and AOL. College graduates and Internet veterans found organic results to be more relevant than their non-graduate and Internet novice counterparts.
Demographically, Hitwise found that Google was the preferred search tool for males, while MSN Search appealed to females. Yahoo! was the more popular engine for 18 to 34 year-old searchers, and MSN Search captured the over 55 crowd
Thursday, June 03, 2004
google primer - if anyone out there hasnt a clue how it works still
Google: World's Best Search Engine?:
Evaluating Results
Google's web-page-ranking system, PageRank, tends to give priority to better-respected and trusted information. Well-respected sites link to other well-respected sites. This linking boosts the PageRank of high-quality sites. Consequently, more accurate pages are typically listed before sites that include unreliable and erroneous material. Nevertheless, evaluate carefully whatever you find on the web since anyone can:
Create pages
Exchange ideas
Copy, falsify, or omit information intentionally or accidentally
Many people publish pages to get you to buy something or accept a point of view. Google makes no effort to discover or eliminate unreliable and erroneous material. It's up to you to cultivate the habit of healthy skepticism. When evaluating the credibility of a page, consider the following AAOCC (Authority, Accuracy, Objectivity, Currency, and Coverage) criteria and questions, which are adapted from www.lib.berkeley.edu/ENGI/eval-criteria1001.html.
Authority
Who are the authors? Are they qualified? Are they credible?
With whom are they affiliated? Do their affiliations affect their credibility?
Who is the publisher? What is the publisher's reputation?
Accuracy
Is the information accurate? Is it reliable and error-free?
Are the interpretations and implications reasonable?
Is there evidence to support conclusions? Is the evidence verifiable?
Do the authors properly list their sources, references or citations with dates, page numbers or web addresses, etc.?
Objectivity
What is the purpose? What do the authors want to accomplish?
Does this purpose affect the presentation?
Is there an implicit or explicit bias?
Is the information fact, opinion, spoof, or satirical?
Currency
Is the information current? Is it still valid?
When was the site last updated?
Is the site well maintained? Are there any broken links?
Coverage
Is the information relevant to your topic and assignment?
What is the intended audience?
Is the material presented at an appropriate level?
Is the information complete? Is it unique?
Evaluating Results
Google's web-page-ranking system, PageRank, tends to give priority to better-respected and trusted information. Well-respected sites link to other well-respected sites. This linking boosts the PageRank of high-quality sites. Consequently, more accurate pages are typically listed before sites that include unreliable and erroneous material. Nevertheless, evaluate carefully whatever you find on the web since anyone can:
Create pages
Exchange ideas
Copy, falsify, or omit information intentionally or accidentally
Many people publish pages to get you to buy something or accept a point of view. Google makes no effort to discover or eliminate unreliable and erroneous material. It's up to you to cultivate the habit of healthy skepticism. When evaluating the credibility of a page, consider the following AAOCC (Authority, Accuracy, Objectivity, Currency, and Coverage) criteria and questions, which are adapted from www.lib.berkeley.edu/ENGI/eval-criteria1001.html.
Authority
Who are the authors? Are they qualified? Are they credible?
With whom are they affiliated? Do their affiliations affect their credibility?
Who is the publisher? What is the publisher's reputation?
Accuracy
Is the information accurate? Is it reliable and error-free?
Are the interpretations and implications reasonable?
Is there evidence to support conclusions? Is the evidence verifiable?
Do the authors properly list their sources, references or citations with dates, page numbers or web addresses, etc.?
Objectivity
What is the purpose? What do the authors want to accomplish?
Does this purpose affect the presentation?
Is there an implicit or explicit bias?
Is the information fact, opinion, spoof, or satirical?
Currency
Is the information current? Is it still valid?
When was the site last updated?
Is the site well maintained? Are there any broken links?
Coverage
Is the information relevant to your topic and assignment?
What is the intended audience?
Is the material presented at an appropriate level?
Is the information complete? Is it unique?
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