The only sales guy on the planet who's taken a company from zero to $3 billion in revenue : Omid Kordestani

John Battelle's Searchblog: Titans Column: Omid Kordestani: "Google's Omid Kordestani conjured a formula that took its sales to $3 billion. Now he's rethinking the world of advertising again. By John Battelle...

What do you see as the future of advertising?

The measurability of online advertising will extend broadly to all areas of media. You have companies spending billions of dollars on television. As more and more consumers adopt technologies like TiVo, I think you'll be able to have much more useful forms of advertising -- more targeted, more measurable, and with new pricing models. Just imagine if we made it possible for our advertisers to quickly publish relevant ads that could range from the local plumber on one end to Super Bowl commercials on the other."

Google base - new way to submit content

Google Tests Potential Classifieds-Killer: "Google has confirmed it's testing a method of structured content submission called Google Base. The new service, unearthed by bloggers who took screenshots before the pages disappeared, could put Google into competition with classifieds providers as well as e-tailing giant eBay.

'We are testing a new way for content owners to submit their content to Google, which will complement existing methods such as Web crawl and the Google Sitemaps program,' Eileen Rodriguez, a Google spokesperson, wrote in an e-mail exchange....

The potential service has implications for every player that publishes structured data, such as classifieds, product listings, or travel information. Traditionally, specialized search engines like Oodle, Indeed.com, SimplyHired and SideStep have indexed such data. But all of these players have long expected, and perhaps feared, Google would enter the market.

For the original data publishers, such as online merchants, recruiters with job listings, or individuals trying to sell a used car, Google's effort could make it possible for them to sidestep paying to have their ad posted on a job board or on eBay. By asking users to submitting data in a specified format, Google could likely do a better job at returning appropriate results."

New AdWords Tool Suggests Keywords -

MediaPost Publications - New AdWords Tool Suggests Keywords - 10/24/2005: "GOOGLE HAS INTRODUCED A NEW tool that offers advertisers suggested keywords. Dubbed 'Keyword Tool,' it suggests terms related to those that have been supplied by the advertiser. Google also takes into account past performance in the AdWords system, price, and popularity. The product can also suggest keywords based on terms that appear on a page's URL. Another feature of Keyword Tool is that it estimates the position of an ad, average cost-per-click, and search volume on given keywords. "