New York Post Online Edition
"As rumors persist that Google is seeking an ad agency for a traditional marketing campaign, it appears that hot creative shop Crispin Porter Bogusky may have the inside track.
Despite reports that Google has handled its marketing efforts in-house, it turns out that Madison Avenue outsider Crispin has already done some work for the company.
Google, the most popular Internet search engine, hired the Miami ad agency earlier this year to come up with some clever billboards to help it recruit math and computer whizzes. "
Wednesday, January 05, 2005
Tuesday, January 04, 2005
Google to launch charitable foundation
Google readies charitable foundation | CNET News.com: "Google's founders have announced their intention to create the Google Foundation with their April 2004 'owner's manual,' and now the company is in search of an executive director to head the group...
The new foundation will have 1 percent of Google's equity and profits to distribute, the company promised last year."
The article lists personal and company foundations:
Bill & Melinda Gates Foundation
Steven and Michele Kirsch Foundation
eBay
Salesforce.com
The new foundation will have 1 percent of Google's equity and profits to distribute, the company promised last year."
The article lists personal and company foundations:
Bill & Melinda Gates Foundation
Steven and Michele Kirsch Foundation
eBay
Salesforce.com
60 Minutes Google Fluff Piece
CBS News | Defining Google
Mostly derided as being PR fluff the progarm did have a couple of notable points:
"John Battelle, an author and entrepreneur who has been following Silicon Valley companies for 20 years... says, "Google has a brand image to maintain...
"If anybody got a Porsche or a Ferrari right now at Google, they’d probably be drummed out of the company...But trust me," he adds. "There’s a Mercedes convertible in every one of their heads. There is. And it will…come out. Over time, it will come out." "
The MSN V Google "war is on, with Google betting that its troops can innovate faster than Microsoft’s."
" To this day, Google has still never run a TV commercial. Their popularity has spread literally by word of mouth around the world."
"Google is hiring about 25 new people every week, and receives more than 1,000 resumes a day. But they’re determined to stick to their rigorous screening process"... via various aptitude tests and Brin and Page "personally approve the hiring of nearly every new employee. "
"Battelle describes another advance potentially on the not-so-distant horizon. Users would, he says, "have a device which is in your pocket, which looks like a phone, and you go to a supermarket and you see a potentially overpriced box of pasta. And you take that device and you wand it over the product code, and you see comparison prices from Google of three other stores that are within a mile, OK? That’s power. That’s search. But no one has quite figured out that. That’s also the future."
Mostly derided as being PR fluff the progarm did have a couple of notable points:
"John Battelle, an author and entrepreneur who has been following Silicon Valley companies for 20 years... says, "Google has a brand image to maintain...
"If anybody got a Porsche or a Ferrari right now at Google, they’d probably be drummed out of the company...But trust me," he adds. "There’s a Mercedes convertible in every one of their heads. There is. And it will…come out. Over time, it will come out." "
The MSN V Google "war is on, with Google betting that its troops can innovate faster than Microsoft’s."
" To this day, Google has still never run a TV commercial. Their popularity has spread literally by word of mouth around the world."
"Google is hiring about 25 new people every week, and receives more than 1,000 resumes a day. But they’re determined to stick to their rigorous screening process"... via various aptitude tests and Brin and Page "personally approve the hiring of nearly every new employee. "
"Battelle describes another advance potentially on the not-so-distant horizon. Users would, he says, "have a device which is in your pocket, which looks like a phone, and you go to a supermarket and you see a potentially overpriced box of pasta. And you take that device and you wand it over the product code, and you see comparison prices from Google of three other stores that are within a mile, OK? That’s power. That’s search. But no one has quite figured out that. That’s also the future."
Larry Page And Sergey Brin: Profiles
businessweek.com
"Larry Page And Sergey Brin...found no buyer for their technology and had no clue how to turn it into a business. Initially they scorned the notion of accepting ads. But after a competitor began selling ads around search results for sizable profits, Google followed suit. Its superior technology brought in hordes of users, igniting ad sales. Today, Google is a $2 billion advertising juggernaut..."
"Larry Page And Sergey Brin...found no buyer for their technology and had no clue how to turn it into a business. Initially they scorned the notion of accepting ads. But after a competitor began selling ads around search results for sizable profits, Google followed suit. Its superior technology brought in hordes of users, igniting ad sales. Today, Google is a $2 billion advertising juggernaut..."
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