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Saturday, January 15, 2005
Friday, January 14, 2005
Blog Business Summit
Blog Business Summit
"This event will show you how your business can leverage current real-world blogging techniques, tools and platforms to promote and enhance your ventures."
"The Blog Business Summit is being organized by Steve Broback, who says that among the 100 registrants so far is Tom Peters, the management consultant and author. The conference is aimed at meeting the interests of three audiences: marketing and public relations people who want to understand blogging, bloggers who want to know how to make money, and entrepreneurs who see an opportunity in another "new media." "
"This event will show you how your business can leverage current real-world blogging techniques, tools and platforms to promote and enhance your ventures."
"The Blog Business Summit is being organized by Steve Broback, who says that among the 100 registrants so far is Tom Peters, the management consultant and author. The conference is aimed at meeting the interests of three audiences: marketing and public relations people who want to understand blogging, bloggers who want to know how to make money, and entrepreneurs who see an opportunity in another "new media." "
The shampoo effect : 'Did you mean' feature added to Google's search page instantly doubled usage
Internet Daily remarks about Alan Williamsons evening with Googles Marissa Mayer:
"A project manager at Google spoke at a Silicon Valley meeting Wednesday and said the addition of a 'Did you mean' feature to Google's search page had instantly doubled usage of the site. Marissa Mayer also told the San Francisco Bay Area Chapter of ACM SIGCHI the 'I feel lucky' button is rarely used. In trials, though, it was found that removing that option would compromise 'the Google experience,' Alan Williamson reported on his blog. Mayer also said Google has the largest network of translators in the world.. "
The shampo effect? "Rinse and repeat" = double sales....
"A project manager at Google spoke at a Silicon Valley meeting Wednesday and said the addition of a 'Did you mean' feature to Google's search page had instantly doubled usage of the site. Marissa Mayer also told the San Francisco Bay Area Chapter of ACM SIGCHI the 'I feel lucky' button is rarely used. In trials, though, it was found that removing that option would compromise 'the Google experience,' Alan Williamson reported on his blog. Mayer also said Google has the largest network of translators in the world.. "
The shampo effect? "Rinse and repeat" = double sales....
An evening with Googles Marissa Mayer
alan.blog-city.com
Alan Williamson blogs about "the BayCHI lecture at PARC given by Marissa Mayer (Product Manager for Google). A very well attended (standing room only session), Marissa took us through a presentation geared around the user experience at Google and the efforts/lengths they go to. "
His account of the lecture ends with a "Quote: Give Users What They Want When They Want It"
Alan Williamson blogs about "the BayCHI lecture at PARC given by Marissa Mayer (Product Manager for Google). A very well attended (standing room only session), Marissa took us through a presentation geared around the user experience at Google and the efforts/lengths they go to. "
His account of the lecture ends with a "Quote: Give Users What They Want When They Want It"
Google settles SEC, California charges over options
CBS Marketwatch
"The Securities and Exchange Commission on Thursday charged Google Inc. with failing to register $80 million in option grants to employees when the search engine was a private company. "
"The Securities and Exchange Commission on Thursday charged Google Inc. with failing to register $80 million in option grants to employees when the search engine was a private company. "
Thursday, January 13, 2005
Google begins recruiting in India
CNET News.com
"Search giant Google has begun head hunting in India. "
"Search giant Google has begun head hunting in India. "
Opening The Backdoor To The Google Platform
Techdirt
"In a move that looks much more designed to be about getting publicity than actually being useful, someone has released, as open source, code needed to scrape Google, and present a Google clone -- sans ads."
Techdirt's Mike writes "this does highlight the legal question of whether or not compiling a database of publicly available info is copyrightable itself. It's probably in Google's best interest to simply let this one lie."
"In a move that looks much more designed to be about getting publicity than actually being useful, someone has released, as open source, code needed to scrape Google, and present a Google clone -- sans ads."
Techdirt's Mike writes "this does highlight the legal question of whether or not compiling a database of publicly available info is copyrightable itself. It's probably in Google's best interest to simply let this one lie."
Google readies budget search appliance
CNET News.com
"Google on Thursday is expected to begin selling the Google Mini--economical-size hardware for corporate-intranet search--in a move to diversify its business"
"Google on Thursday is expected to begin selling the Google Mini--economical-size hardware for corporate-intranet search--in a move to diversify its business"
Tuesday, January 11, 2005
Affiliate ads policy changes
Traffick
Andrew Goodman writes about his own experiences with promoting affiliate programs using adwords and he concludes that: "For those affiliates who actually build their own websites, this policy change does not affect them at all. It's mostly aimed at the types of advertisers who are playing the 'Google Cash' game of sending searchers directly from an AdWords listing right to a parent site, with an affiliate code on the URL."
He also blogs about enforcing policies across the board, reckoning that about 0.25% of all breaches will go undetected and unresolved. Take this figure alongside his estimate of 95% of sites that comply versus 5% that knowingly violate policies to gain unfair advantage and it is still a large risk to break policies. For sites aiming at long term success it is just not worth it. If on the other hand the business is willing to continually pay to rebuild, change domains and urls the % advantage is probably worth it.
Google is the gorilla of search and search ads policies both explicit and implicit and it is questionable whether they can ever detect most policy violations, even to 90% either purely via algorithms or with human input. The frustations of seemingly successful spam techniques is not likely to dissappear soon.
Andrew Goodman writes about his own experiences with promoting affiliate programs using adwords and he concludes that: "For those affiliates who actually build their own websites, this policy change does not affect them at all. It's mostly aimed at the types of advertisers who are playing the 'Google Cash' game of sending searchers directly from an AdWords listing right to a parent site, with an affiliate code on the URL."
He also blogs about enforcing policies across the board, reckoning that about 0.25% of all breaches will go undetected and unresolved. Take this figure alongside his estimate of 95% of sites that comply versus 5% that knowingly violate policies to gain unfair advantage and it is still a large risk to break policies. For sites aiming at long term success it is just not worth it. If on the other hand the business is willing to continually pay to rebuild, change domains and urls the % advantage is probably worth it.
Google is the gorilla of search and search ads policies both explicit and implicit and it is questionable whether they can ever detect most policy violations, even to 90% either purely via algorithms or with human input. The frustations of seemingly successful spam techniques is not likely to dissappear soon.
Monday, January 10, 2005
Google's New Ad Policy to Affect Affiliate Marketers
clickz.com
Reports that "The new policy, which will be implemented over the coming weeks, is intended to create a cleaner interface for users, increase the diversity of merchants represented in the links, and reduce duplicate ads, all while recognizing the important benefits affiliate marketers bring to the table, said Salar Kamangar, director of product management at Google."
See Search Engine News Blog for "Google's official AdWords Announcement "
Reports that "The new policy, which will be implemented over the coming weeks, is intended to create a cleaner interface for users, increase the diversity of merchants represented in the links, and reduce duplicate ads, all while recognizing the important benefits affiliate marketers bring to the table, said Salar Kamangar, director of product management at Google."
See Search Engine News Blog for "Google's official AdWords Announcement "
Google riches outed on the Web
CNET News.com
Due to " a rarely invoked securities law" Google has has to "report stock sales of hundreds of employees, rather than just top shareholders."
The article continues "the SEC filings have struck something of a nerve inside the company by offering an unusually candid look into the wealth of co-workers. That's creating unaccustomed tensions inside a workplace that has long projected an image of collegial egalitarianism to the outside world"
Due to " a rarely invoked securities law" Google has has to "report stock sales of hundreds of employees, rather than just top shareholders."
The article continues "the SEC filings have struck something of a nerve inside the company by offering an unusually candid look into the wealth of co-workers. That's creating unaccustomed tensions inside a workplace that has long projected an image of collegial egalitarianism to the outside world"
Wednesday, January 05, 2005
Google is seeking an ad agency rumour
New York Post Online Edition
"As rumors persist that Google is seeking an ad agency for a traditional marketing campaign, it appears that hot creative shop Crispin Porter Bogusky may have the inside track.
Despite reports that Google has handled its marketing efforts in-house, it turns out that Madison Avenue outsider Crispin has already done some work for the company.
Google, the most popular Internet search engine, hired the Miami ad agency earlier this year to come up with some clever billboards to help it recruit math and computer whizzes. "
"As rumors persist that Google is seeking an ad agency for a traditional marketing campaign, it appears that hot creative shop Crispin Porter Bogusky may have the inside track.
Despite reports that Google has handled its marketing efforts in-house, it turns out that Madison Avenue outsider Crispin has already done some work for the company.
Google, the most popular Internet search engine, hired the Miami ad agency earlier this year to come up with some clever billboards to help it recruit math and computer whizzes. "
Tuesday, January 04, 2005
Google to launch charitable foundation
Google readies charitable foundation | CNET News.com: "Google's founders have announced their intention to create the Google Foundation with their April 2004 'owner's manual,' and now the company is in search of an executive director to head the group...
The new foundation will have 1 percent of Google's equity and profits to distribute, the company promised last year."
The article lists personal and company foundations:
Bill & Melinda Gates Foundation
Steven and Michele Kirsch Foundation
eBay
Salesforce.com
The new foundation will have 1 percent of Google's equity and profits to distribute, the company promised last year."
The article lists personal and company foundations:
Bill & Melinda Gates Foundation
Steven and Michele Kirsch Foundation
eBay
Salesforce.com
60 Minutes Google Fluff Piece
CBS News | Defining Google
Mostly derided as being PR fluff the progarm did have a couple of notable points:
"John Battelle, an author and entrepreneur who has been following Silicon Valley companies for 20 years... says, "Google has a brand image to maintain...
"If anybody got a Porsche or a Ferrari right now at Google, they’d probably be drummed out of the company...But trust me," he adds. "There’s a Mercedes convertible in every one of their heads. There is. And it will…come out. Over time, it will come out." "
The MSN V Google "war is on, with Google betting that its troops can innovate faster than Microsoft’s."
" To this day, Google has still never run a TV commercial. Their popularity has spread literally by word of mouth around the world."
"Google is hiring about 25 new people every week, and receives more than 1,000 resumes a day. But they’re determined to stick to their rigorous screening process"... via various aptitude tests and Brin and Page "personally approve the hiring of nearly every new employee. "
"Battelle describes another advance potentially on the not-so-distant horizon. Users would, he says, "have a device which is in your pocket, which looks like a phone, and you go to a supermarket and you see a potentially overpriced box of pasta. And you take that device and you wand it over the product code, and you see comparison prices from Google of three other stores that are within a mile, OK? That’s power. That’s search. But no one has quite figured out that. That’s also the future."
Mostly derided as being PR fluff the progarm did have a couple of notable points:
"John Battelle, an author and entrepreneur who has been following Silicon Valley companies for 20 years... says, "Google has a brand image to maintain...
"If anybody got a Porsche or a Ferrari right now at Google, they’d probably be drummed out of the company...But trust me," he adds. "There’s a Mercedes convertible in every one of their heads. There is. And it will…come out. Over time, it will come out." "
The MSN V Google "war is on, with Google betting that its troops can innovate faster than Microsoft’s."
" To this day, Google has still never run a TV commercial. Their popularity has spread literally by word of mouth around the world."
"Google is hiring about 25 new people every week, and receives more than 1,000 resumes a day. But they’re determined to stick to their rigorous screening process"... via various aptitude tests and Brin and Page "personally approve the hiring of nearly every new employee. "
"Battelle describes another advance potentially on the not-so-distant horizon. Users would, he says, "have a device which is in your pocket, which looks like a phone, and you go to a supermarket and you see a potentially overpriced box of pasta. And you take that device and you wand it over the product code, and you see comparison prices from Google of three other stores that are within a mile, OK? That’s power. That’s search. But no one has quite figured out that. That’s also the future."
Larry Page And Sergey Brin: Profiles
businessweek.com
"Larry Page And Sergey Brin...found no buyer for their technology and had no clue how to turn it into a business. Initially they scorned the notion of accepting ads. But after a competitor began selling ads around search results for sizable profits, Google followed suit. Its superior technology brought in hordes of users, igniting ad sales. Today, Google is a $2 billion advertising juggernaut..."
"Larry Page And Sergey Brin...found no buyer for their technology and had no clue how to turn it into a business. Initially they scorned the notion of accepting ads. But after a competitor began selling ads around search results for sizable profits, Google followed suit. Its superior technology brought in hordes of users, igniting ad sales. Today, Google is a $2 billion advertising juggernaut..."
Thursday, December 30, 2004
Google Sponsored Links Search
Google
This returns sponsored listings (adwords) only for search phrase or single word...
Cory Kleinschmidt at Traffick reckons this will "increase the exposure for advertisers whose ads normally wouldn't appear until page 2 or 3 of the Google search results". I am a little more sceptical especially as this totally seperates the paid ads form the organic results....What will be next along this trend?
This returns sponsored listings (adwords) only for search phrase or single word...
Cory Kleinschmidt at Traffick reckons this will "increase the exposure for advertisers whose ads normally wouldn't appear until page 2 or 3 of the Google search results". I am a little more sceptical especially as this totally seperates the paid ads form the organic results....What will be next along this trend?
Tuesday, December 21, 2004
AdWords: best tips and examples from The Google Team
The Google Team with just 95 characters per ad, you get the lowest cost per lead of any direct marketing medium available. We have studied thousands of AdWords campaigns at Google. This workbook, The Maximum Effect, is a compilation of the best tips and examples you can use to make the most of those 95 characters for your business. We hope you find it useful enough to keep handy as you develop your Google AdWords campaigns.
McCaffrey leaving Google
SiliconBeat
"Cindy McCaffrey, Google's vice president of corporate marketing, is leaving... McCaffrey shaped Google's low-key marketing approach, rejecting a high-profile campaign in the company's early years in favor of word-of-mouth marketing, colleague Matt Marshall says. "Remember, (then interim marketing V.P.) Scott Epstein brought in some high-powered advertising experts and proposed a massive advertising campaign in late 1999. McCaffrey, siding with Larry Page and Sergey Brin, rejected that approach, saying they'd rather spend their money on developing the best product, which would be the best way of generating publicity."
"Cindy McCaffrey, Google's vice president of corporate marketing, is leaving... McCaffrey shaped Google's low-key marketing approach, rejecting a high-profile campaign in the company's early years in favor of word-of-mouth marketing, colleague Matt Marshall says. "Remember, (then interim marketing V.P.) Scott Epstein brought in some high-powered advertising experts and proposed a massive advertising campaign in late 1999. McCaffrey, siding with Larry Page and Sergey Brin, rejected that approach, saying they'd rather spend their money on developing the best product, which would be the best way of generating publicity."
Google Won Geico Trademark Ruling
DMNews.com
"A federal judge ruled in Google's favor yesterday in the first U.S. court ruling that search engines can sell advertising triggered by trademarked terms"
Googles "new policy lets advertisers bid on trademarked terms, but not use them in ad copy. Reebok could bid on the keyword "Nike" but not use the term in its paid listing keyed by that term. Previously, Google would remove a term from auction if a trademark owner requested...
still will consider whether including trademarked terms in the text of paid listings is a violation....
Google has said it is the responsibility of advertisers to obey trademark law, and that as a publisher it should not act as an arbitrator of infringement claims. Outside of the United States and Canada, however, Google continues to remove trademarked terms from its ad auction upon request"
"A federal judge ruled in Google's favor yesterday in the first U.S. court ruling that search engines can sell advertising triggered by trademarked terms"
Googles "new policy lets advertisers bid on trademarked terms, but not use them in ad copy. Reebok could bid on the keyword "Nike" but not use the term in its paid listing keyed by that term. Previously, Google would remove a term from auction if a trademark owner requested...
still will consider whether including trademarked terms in the text of paid listings is a violation....
Google has said it is the responsibility of advertisers to obey trademark law, and that as a publisher it should not act as an arbitrator of infringement claims. Outside of the United States and Canada, however, Google continues to remove trademarked terms from its ad auction upon request"
Monday, December 20, 2004
Google: We've fixed desktop search tool flaw
CNET News.com
"Google says it has fixed a flaw that could allow hackers to search the contents of PCs running the company's desktop search tool. " Article gives full details.
"Google says it has fixed a flaw that could allow hackers to search the contents of PCs running the company's desktop search tool. " Article gives full details.
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