Friday, January 14, 2005

The shampoo effect : 'Did you mean' feature added to Google's search page instantly doubled usage

Internet Daily remarks about Alan Williamsons evening with Googles Marissa Mayer:

"A project manager at Google spoke at a Silicon Valley meeting Wednesday and said the addition of a 'Did you mean' feature to Google's search page had instantly doubled usage of the site. Marissa Mayer also told the San Francisco Bay Area Chapter of ACM SIGCHI the 'I feel lucky' button is rarely used. In trials, though, it was found that removing that option would compromise 'the Google experience,' Alan Williamson reported on his blog. Mayer also said Google has the largest network of translators in the world.. "

The shampo effect? "Rinse and repeat" = double sales....

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