McCaffrey leaving Google

SiliconBeat

"Cindy McCaffrey, Google's vice president of corporate marketing, is leaving... McCaffrey shaped Google's low-key marketing approach, rejecting a high-profile campaign in the company's early years in favor of word-of-mouth marketing, colleague Matt Marshall says. "Remember, (then interim marketing V.P.) Scott Epstein brought in some high-powered advertising experts and proposed a massive advertising campaign in late 1999. McCaffrey, siding with Larry Page and Sergey Brin, rejected that approach, saying they'd rather spend their money on developing the best product, which would be the best way of generating publicity."