AdWords: best tips and examples from The Google Team

The Google Team with just 95 characters per ad, you get the lowest cost per lead of any direct marketing medium available. We have studied thousands of AdWords campaigns at Google. This workbook, The Maximum Effect, is a compilation of the best tips and examples you can use to make the most of those 95 characters for your business. We hope you find it useful enough to keep handy as you develop your Google AdWords campaigns.