CBS News | Defining Google
Mostly derided as being PR fluff the progarm did have a couple of notable points:
"John Battelle, an author and entrepreneur who has been following Silicon Valley companies for 20 years... says, "Google has a brand image to maintain...
"If anybody got a Porsche or a Ferrari right now at Google, they’d probably be drummed out of the company...But trust me," he adds. "There’s a Mercedes convertible in every one of their heads. There is. And it will…come out. Over time, it will come out." "
The MSN V Google "war is on, with Google betting that its troops can innovate faster than Microsoft’s."
" To this day, Google has still never run a TV commercial. Their popularity has spread literally by word of mouth around the world."
"Google is hiring about 25 new people every week, and receives more than 1,000 resumes a day. But they’re determined to stick to their rigorous screening process"... via various aptitude tests and Brin and Page "personally approve the hiring of nearly every new employee. "
"Battelle describes another advance potentially on the not-so-distant horizon. Users would, he says, "have a device which is in your pocket, which looks like a phone, and you go to a supermarket and you see a potentially overpriced box of pasta. And you take that device and you wand it over the product code, and you see comparison prices from Google of three other stores that are within a mile, OK? That’s power. That’s search. But no one has quite figured out that. That’s also the future."
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