ADWORDS:
How to Cheat Google AdWords Select - Part 2: "if you�re not using all the tools and tricks that AdWords provides, then you�re definitely leaving money on the table. And, when your competitors see your results, they�ll think you�ve somehow cheated the AdWords system. 
This series of articles will systematically show you how to:
Generate the absolute best keyword list for your target market 
Use simple techniques to vastly expand your productive keyword list 
Create highly clickable copy for your ad 
Precisely limit the distribution of your ad to only those prospects who are most interested 
Beat the competition with creative bidding strategies 
Dramatically reduce costs of your campaigns while increasing clickthroughs "
 
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