Saturday, December 18, 2004

GOOGLE GUY GIVES VERDICT ON SPECIFIC SITE BAN

Help-Stop-Smoking Site Rankings Drop Out Of Google - Non-Profit site - Please Help!: "Wait a second. visibility hidden? font-size is set to 1 pixel? But wouldn't that mean that all those great resource links are hidden to users? Hmm.

Weird. Last time I noticed, there were also lots of links to help-quit-smoking-stop-smoking-quitting-aids.com from pages like http://www.quitsmokingsupport.com/refer.htm . Hmm. Looks like the same company doing this?

bobmutch, here's what I'd tell Blair: if you want to run a non-profit, don't link to sites that have hidden text via CSS, especially not on the *footer of practically every page on the site*. Who you link to can affect your ranking. This site seemed to have a lot of links to a lot of very aggressive sites for a non-profit. I'd recommend that he remove all links to these aggressive sites, and then send an email to us requesting reinclusion.

Hope that helps,
GoogleGuy"

Thursday, December 16, 2004

Suggested Google Alphabet

Patrick Gaskill

"After reading about the exposed Google Suggest URL over at InsideGoogle and seeing the ABCs of Google posted by Hatta on Slashdot, I decided to automate the process. Each time you load this page, it checks the most popular keyword for each letter of the alphabet given by Google Suggest, and displays them here for your viewing pleasure. "

Wednesday, December 15, 2004

Google Wins Trademark Ad Lawsuit

Forbes.com

"Google Inc. won a major legal victory Wednesday when a federal judge said the search engine could continue to sell ads triggered by searches using trademarked company names.

U.S. District Judge Leonie Brinkema rejected a claim by auto insurance giant Geico Corp., which argued that Google should not be allowed to sell ads to rival insurance companies that appear whenever Geico's name is typed into the Google search box...

But Brinkema said the case would continue to move forward on one remaining issue, whether ads that pop up and actually use Geico in their text violate trademark law. Google contends that its policies expressly forbid advertisers from using trademark names in the text of their ads. The search engine says it does its best to prevent ads that violate the policy from sneaking in, and that the advertisers would liable for any trademark violation, not Google.

Brinkema said she would halt the trial at this point to put a decision in writing and she encouraged both parties to try and settle the remaining issues."

So it appears the trademark can be bought by anyone as "keyword" but not used in the text shown in the ad....

CBS Marketwatch

Add details to coverage of the case:

"Geico claimed that Google shouldn't let rival insurers buy the Geico name, because customers become confused when they type in 'Geico' into the keyword box and receive links to competing services and rivals. 'There is no evidence that that activity alone causes confusion,' said Brinkema, according to the Associated Press."

Commenting about a related case yet to be heard "David Rammelt, an attorney at Kelley Drye & Warren, which represents American Blind added:

"The judge recognized that the allegations Geico raised valid claims for trademark dilution and trademark infringement...the broader impact of this case is that it will vary on case by case as to whether or not individual companies can show confusion or the likelihood of confusion of those companies."

In the motion to dismiss the Geico case, Google wrote: "Imagine, for example, that Ford wants to target its advertising at Toyota customers. Ford goes to magazines such as Car and Driver and pays to have a full-page Ford ad face every Toyota review the magazine prints that year.

"Ford is aware that many of the readers of those ads go to those pages looking for information about Toyotas. After all, that is precisely the point: Ford wants to target its ads at its competitors' customers and prospective customers, and win those customers," the company argued. "

Tuesday, December 14, 2004

Google to Scan Books From Big Libraries

Forbes.com

"Google Inc. is trying to establish an online reading room for five major libraries by scanning stacks of hard-to-find books into its widely used Internet search engine.

The ambitious initiative announced late Monday gives Mountain View, Calif.-based Google the right to index material from the New York public library as well as libraries at four universities - Harvard, Stanford, Michigan and Oxford in England...

"This is the day the world changes," said John Wilkin, a University of Michigan librarian working with Google. "It will be disruptive because some people will worry that this is the beginning of the end of libraries. But this is something we have to do to revitalize the profession and make it more meaningful."

The books scanned from libraries will be included in the same Google index the spans the Web. By throwing everything into the same pot, Google risks burying the library book results far below the Web documents containing the same search terms term, reducing the usefulness of the feature, said Danny Sullivan, editor of Search Engine Watch."

Monday, December 13, 2004

Google Suggest FAQ

Google Labs

Completes words in a drop-down list of ten possible &/or likely ways to complete any word you begin to type in the search box AND how many times that option is searched at Google

Main features from FAQ

1) Works in real time
2) Algorithms use a wide range of information to predict the queries - give Google Zeitgeist as an example data source
3) Does not base its suggestions on your personal search history
4) Suggests more refined searches up front - less need to refine queries
5) Uses information about the relative popularity of common searches to rank its suggestions

Labs preferred example searches:

You type a few letters and Google Suggest might offer:
"bass" "bass guitar" "bass fishing"
"prog" "programming" "programming languages" "progesterone" "progressive"
"duke" "duke university" "dukes of hazzard" "duke nukem" "duke ellington" "duke power"

The implications for SEO are discussed at Webmaster World
where AaronL points out the differences between "did you mean" and the new suggest feature:

"The "did you mean" feature offers suggestions after you submit your query, thus allowing you to finish your thought. In addition, it is used most often to address spelling issues, rather than completely different search strings. Here G has the opportunity to shape the query and “herd” the user down G's preferred path."

The last sentence sums up the general feeling about the effect "suggest" could have on searchers habits if it is integrated into the main search.

Alphabetical advantages become interesting again
strong adult filter is on
New opportunities to spam google: how do I get to the top of the suggestions list?

internetheaven believes that "This means that all traffic will be directed to a few specific terms, obviously the traffic for these sites will increase dramatically while the others disappear off the face of the earth. Now you don't have to work out which terms users want, you have to work out what Google is going to recommend they want .... "

While Tigrou feels that from a searchers point of view it "Seems to be a terrible example of engineers gone wild & somehow bypassing look/feel & usability people."

The Google employee who came up with the idea in their 20% time posts in the Google Blog This "Labs project that provides you with search suggestions, in real time, while you type. We've found that Google Suggest not only makes it easier to type in your favorite searches (let's face it -- we're all a little lazy), but also gives you a playground to explore what others are searching about, and learn about things you haven't dreamt of."

Google Sued Over Scholar

John Battelle's Searchblog

"The American Chemical Society yesterday filed a complaint against Google, claiming the new Google Scholar infringes on its own product, called SciFinder Scholar. "

Battelle reckons that the case is not down to the American Chemical Society & Google being in the same business but due to ACS wanting to keep their product's revenue....

"Aha! Google Scholar is free. SciFinder is paid. If Google Scholar wins out, SciFinder loses. They can't sue Google for making information free, but they can sue for trademark."

The legal action doc has been posted at Resourceshelf

Saturday, December 11, 2004

Google Suggest - New Beta Tool from Google

Threadwatch.org

Most wide ranging discussion of the Google "suggest" and reverse engineering...I am alos of the opinion that this tool could skew the seerps even more to high volume (and high cost) for clicks.

Friday, December 10, 2004

Site-Flavored Google Search Beta

Google Business Solutions

Users of Google search solutions can test new personalisation features...expect these to become the norm..

Google offers a suggestion

CNET News.com

"Google has launched a new feature that tries to guess what users are looking for as they type queries into a search box.
Google Suggest quietly debuted this week on the company's Labs site, which showcases Google features that 'aren't quite ready for prime time,' according to a message on the site. "

Google: "As you type, Google will offer suggestions. Use the arrow keys to navigate the results."

Google Suggest FAQ: "Google Suggest : Frequently Asked Questions "

Invisible tabs?

Google Magazine Search?

internetnews.com

"Google (Quote, Chart) may have found a way to make money from its still-in-beta News service without alienating publishers, as indicated by a patent application on file with the USPTO...There are two key elements of the patent: a method for executing a permission protocol so that the publisher could authorize Google to display more text from the relevant publication; and storing scanned versions of printed documents along with data sets representing the ads that went with them.

Google's problem with its News service is that there's no way to monetize it. News publishers would cry foul if it displayed contextual ads against their content, even if it is just headlines and openers. The patent application hints at a way to take that a step further. It would cover a process of scanning printed media and displaying them as search results "as a replica of the corresponding printed media." This method would maintain a news organization's or publisher's branding -- and it also would maintain the original ads.

But fast-moving tech companies don't tend to waste time on applying for irrelevant patents, said IP attorney John Rabena, a partner at Sughrue Mion, an intellectual property law firm.

"If Google has a patent application on something, they're probably doing it now," Rabena said. In his experience, technology and software companies don't go after a lot of patents. "They tend to stick to their core technology."

A gander at Google's patent portfolio seems to bear out Rabena's theory: The search advertising giant has six applications in the pipeline, three of them filed in 2004, along with seven patents. All but two relate to search; one is for a method of serving relevant advertising and another is for a method of displaying e-mail. "

Thursday, December 09, 2004

Google Guy: how to get great results: "look at your logs, not your rankings"

Searchenginewatch forum

"I advise people to spend less time on their toolbar PR, rankings, or a single keyword phrase and more time seeing how they do across several search engines, seeing if they can be relevant for diverse phrases, and on looking at their logs to figure out what keywords users are typing to really find the site". And I'd compress that down to "look at your logs, not your rankings." There's often more interesting stuff to learn in one's server logs and by thinking about how surfers use your site.


"Google Introduces Animated Ads"

MediaDailyNews 12-09-04

Google announced it will now allow eye-catching animated GIF banners throughout its AdSense network for publishers. Google intends to continue charging advertisers on a cost-per-performance basis--Some analysts criticized the move, saying that it's a mistake for Google to use a cost-per-click pricing model charge for banner ads--which can have a branding value even if consumers don't click on them. Sometimes, especially with streaming and rich media banners, advertisers don't even call on consumers to take any direct action. For this reason, banners are traditionally sold based on cost-per-thousand impression basis.

The danger faced by Google is that advertisers will get the branding benefits of banner ads, but won't have to pay because consumers might not click on them.

Monday, December 06, 2004

Google & Authority Sites: Tourism Example

SiteProNews

In an article about writing content for Google Jim Hedger also discusses the concept of authority sites giving a tourism related example to illustrate how the concept relates to linking:

He theorises that Google is becoming more strict about link-relevance stating that "to postively affect ranking the pages or sites linked together must relate to each other in topic as well as by sharing similar keywords."

His example is regional tourism as a topic.

"A local tourism bureau will almost certainly have a website. That site will link to the sites of member-clients in its region. Each of those sites represent businesses dependent on regional tourism, thus establishing relevance between the sites. The tourism bureau becomes the "hub" from which Google follows links to other, topically related websites. In this way, the Hub site becomes a highly positive link-reference in Google's eyes."

Sunday, December 05, 2004

Toolbar PageRank is dead, long live PageRank...

JohnGalt That's not my real name... put the cat amongst the pigeons with his post at forums.searchenginewatch "Google says: Toolbar PageRank is for entertainment purposes only..."

He claims to have received the following from a Google rep...""The PageRank that is displayed in the Google Toolbar is for entertainment purposes only. Due to repeated attempts by hackers to access this data, Google updates the PageRank data very infrequently because is it not secure. On average, the PR that is displayed in the Google Toolbar is several months old. If the toolbar is showing a PR of zero, this is because the user is visiting a new URL that hasn't been updated in the last update. The PR that is displayed by the Google Toolbar is not the same PR that is used to rank the webpage results so there is no need to be concerned if your PR is displayed as zero. If a site is showing up in the search results, it doesn't not have a real PR of zero, the Toolbar is just out of date"

The amount of hot air this has generated in a flurry of forum posts indicates that PageRank mania (severe cases of OCD) is still crippling those who hold the delusional belief that the little green line is the holy grail..

Googleguy chips in at seoroundtable
with a refutation which is not wholly convincing and sends the commentators into a dizzy spin trying to interpret what he really means...

Perhaps a tad more helpful are the "facts" that bobmutch posts about the redundancy of the PR toolbar at Threadwatch.org "Toolbar PR used to be updated every month up until Jun 22/2004 when PR went for 106 days without an update (longest on record before that was Aug 8/2003 and Oct 22/2000 at 54 days)... We currently haven't have a Toolbar PR update for 57 days, a BL update for 7 days (Nov 25) and a Google Directory PR update for 35 days (Oct 28).

Thursday, December 02, 2004

Google groups : Google modernizes Net community service

CNET News.com

"Google has enhanced its discussion-group service, Google Groups, and on Thursday will make the updates widely available to Web surfers. The new service lets people create e-mail discussion groups and mine information from them, and builds on the company's Web-based groups."

Link: Google Groups Beta

Wednesday, December 01, 2004

Google Links White Papers Patents +++

Cre8asite forums: "Google Links to most sections"

Friday, November 26, 2004

Google Quality Rater (Temp)

Google Job Opportunities

"Google, Inc., the search engine company based in Mountain View, California, is recruiting part-time remote workers to help with search quality evaluation on a project basis. Candidates must be web-savvy and analytical, have excellent web research skills and a broad range of interests. Specific areas of expertise are highly desirable.

Participants in web evaluation projects must have a high speed internet connection. All applicants must be U.S. or Canada based and must have the corresponding work permit."

The above job advert provoked speculation by inlogicalbearer at searchenginewatch forum that Google is going to "add humans to algo, to track down spammers."
Dave Hawley comments: "Now I can see how Google rumours spread like Chinese Whispers"

Tuesday, November 23, 2004

Net Stocks: Google sliding

Net Stocks: Google sliding as insiders sell $1 bln worth

"Google shares slid below $163 on Monday, the week after 39 million shares became available for sale, including nearly $1 billion of shares sold by venture backers."

Forbes.com: Adult Site Sues Google for Infringment

Forbes.com: Adult Site Sues Google for Infringment: "Google displays the images from rogue Web sites operated in foreign countries, according to Perfect 10's lawsuit. The search engine also provides links to password hacking sites that provide ways to gain illegal access to Perfect 10's Web site, the suit alleges.

Perfect 10 publisher Norm Zada said he is targeting Google because the company is using the allure of naked women to draw more visitors to its site and generate more advertising revenue.

He said he fears his company, which claims 100,000 unique visitors a month to its Web site, will be driven out of business unless Google is forced to stop distributing the 'free peeks.' "

Monday, November 22, 2004

Google Muscles Into Microsoft's Turf

Forbes.com

"Marissa Mayer, Google's director of consumer Web products, said the company's goal is to organize information and make it universally accessible, and that goes far beyond search. "

Web search isn't the only place where Microsoft is playing catch-up:

Internet browser toolbar that blocks pop-up ads and enables search launched years after Google had created its own.

And after Google announced plans for Gmail Microsoft said it would boost free memory on its Hotmail accounts no details yet.

Microsoft also has promised its own system for searching desktop computers...Google launched its desktop search product last month and said users should expect more improvements to that product.

Ad delivery, where Microsoft recently extended through June 2006 a contract for Yahoo Inc./ Overture paid ads... Ad placement alongside search results is Google's main cash cow...

David Smith, a vice president with Gartner Inc., says the chain of events illustrates that Google is proving to be customer-driven while Microsoft tends to be more driven by competitive threats.


Google opened an office in Kirkland, not far from Microsoft's Redmond campus...