Monday, December 06, 2004

Google & Authority Sites: Tourism Example

SiteProNews

In an article about writing content for Google Jim Hedger also discusses the concept of authority sites giving a tourism related example to illustrate how the concept relates to linking:

He theorises that Google is becoming more strict about link-relevance stating that "to postively affect ranking the pages or sites linked together must relate to each other in topic as well as by sharing similar keywords."

His example is regional tourism as a topic.

"A local tourism bureau will almost certainly have a website. That site will link to the sites of member-clients in its region. Each of those sites represent businesses dependent on regional tourism, thus establishing relevance between the sites. The tourism bureau becomes the "hub" from which Google follows links to other, topically related websites. In this way, the Hub site becomes a highly positive link-reference in Google's eyes."

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