Searchenginewatch forum
"I advise people to spend less time on their toolbar PR, rankings, or a single keyword phrase and more time seeing how they do across several search engines, seeing if they can be relevant for diverse phrases, and on looking at their logs to figure out what keywords users are typing to really find the site". And I'd compress that down to "look at your logs, not your rankings." There's often more interesting stuff to learn in one's server logs and by thinking about how surfers use your site.
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