Emily Bell: If Google should falter, how many others will follow? | Media | The Guardian: "If Google should falter, how many others will follow?
US research company Efficient Frontier put out a report saying that Google took 77.4% of all search ad spending in the second quarter (April-June). In fact Efficient Frontier did the maths and came to the conclusion that Google actually now takes $1.10 for every dollar spent in search advertising. This is not some wonky Sats marking, it means that both Microsoft and Yahoo! were losing search advertising money in that quarter - to Google...
Online advertising is projected to grow overall by something like 6% for the financial year - although this doesn't reflect the explosive growth in some very new areas of activity, such as the mobile internet and online video, or the fact that search advertising is going up by about 14%"
Monday, July 21, 2008
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