Google 'reintroduces' gambling ads to Adwords | Internet Marketing News and Blog | E-consultancy.com

Google 'reintroduces' gambling ads to Adwords | Internet Marketing News and Blog | E-consultancy.com: "“Google AdWords allows online gambling advertisements to target Great Britain (England, Scotland, or Wales) as long as the advertiser is registered with the Gambling Commission and provides a valid operating license number. Advertisers based outside the UK and within the European Economic Area who wish to target online gambling ads to England, Scotland, or Wales must be licensed to advertise online gambling in their respective country.”

Gaming operators are advised to create a new account specifically for gambling-related campaigns (even if they already advertise with Google), and then apply by filling out a form and making various legal declarations.

Ads can only be targeted to England, Scotland and Wales. Failure to comply with this rule may result in account termination. Affiliates need to comply with these rules too, so be careful out there.

Although the new policy will open things up, there have been plenty of gambling ads on Google during the ban. A misspelling can do wonders. This can be seen today. A search on ‘online gambling’ yields no results (not for long, I suspect), but a cheeky typo makes all the difference.

Anybody who types in ‘online gmabling’ will see ads from brands such as 888, Cantor Casino, Bet 365, with ad text that leaves nothing to the imagination"

No news so far as to changes for adsense publishers who run sites that promote gambling....watch this space though as I cannot see advertisers being happy if their ads cannot appear on such sites.....