How Much Does Your Adwords Position Impact Ctr? -> High Rankings Search Engine Optimization Forum

How Much Does Your Adwords Position Impact Ctr? -> High Rankings Search Engine Optimization Forum: "Here is my advice.....This might not work on Adwords but it works on Overture and other PPC Search Engines.

Take a minute to look at which companies are actually bidding over you. I did manage a campaign on Overture and I saved a lot of money by using the following strategy:

Let's say I was managing a campaign for a company selling candy... I then found out that the best keyword related to candy was 'Great Tasting Candy.'

I found that the number 1 bid was for a company trying to get people to sign up for a pay service that gave great recipes for candy. Hence, people signed up, paid money and got a recipe telling them how to make Great Tasting Candy.

The number 2 bid were selling a really bad product.

I therefore, chose to go as the number 3 bid, because I really believed that 90 percent of the people searching for 'Great Tasting Candy' wanted to buy Great Tasting Candy.

The best part was that the number 1 bid was trying to intimidate the bidders buy bidding over $1.00. The crappy product company then bid .99 so I bid .98 but only paid around .35 cents for every click.

This way the people looking for 'Great Tasting Candy' clicked on the number one bid. They found out that this was not what they were looking for. They then clicked on number 2 just to see that they had a crappy product. Then they clicked on the company I was bidding for and boom....I had made my two biggest competitors lose a buck each.

It took around 2 weeks before they realized that they could not compete and crawled behind me.

However, be aware this was an exceptional case but it illustrates that you need to know what companies you are bidding against. In Adwords it might be harder to see who you are bidd"