Google to Give New Advertisers Jumpstart

For the UK?? Google to Give New Advertisers Jumpstart: "Google is angling for new AdWords advertisers with the promise of a helping hand for those who open new accounts and make a $299 pre-payment.
Marketers participating in the new offering, called Jumpstart, have Google 'specialists' assigned to write ads, choose relevant keywords, and set cost-per-click amounts -- within a specified budget -- designed to maximize ad exposure. Google laid out the terms of the program on its Web site, although it hasn't yet been officially announced.

Though Google offers larger advertisers and publishers assistance with its AdWords and AdSense programs, this is its first major service initiative designed for smaller advertisers. It's not clear how many staffers will be assigned to the new offering. Google didn't respond to requests for comment by press time

The search company has been testing technologies designed to parse Web sites for appropriate keywords, according to search engine marketers. That technology, along with a service team, is apparently being deployed in this new offering.

Those interested in participating in Jumpstart fill out an application, confirm their e-mail addresses, and wait two to five business days for their Web site to be reviewed and a campaign created. Then, they review the campaign and activate it. Google encourages advertisers to handle further tweaks and optimization themselves, though it also says it will respond to customer service requests in one business day."