News

News: "Espotting inks paid listings deal with Lastminute
London, December 4 2003, (netimperative)


by Susie Harwood
Espotting, the European search marketing network, has landed a pan-European distribution deal with Lastminute.com to provide the online travel firm with paid listings across five countries.

Under the agreement, Lastminute will include Espotting's listings on the exit pages of its four channels: 'hotels, 'flights', 'holidays' and the new 'flight+hotel' dynamic packaging functionality.
The deal covers all four channels in the UK, France, Germany, Spain and Italy, but is already live on the UK hotels pages.
A lastminute.com branded pop-under page will be served to users leaving the hotels channel of the site without making a booking, and will display Espotting's top five keyword specific listings to the corresponding channel. For example, the channel 'hotels' will feature 'hotels' and 'cheap hotels'.
Espotting said that its dedicated content editors have worked with Lastminute to select the relevant keywords."