ADWORDS:
Got any top tips re Google Adwords? : e-consultancy.com:
Google Adwords explained
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Jim at Web Diversity provides detailed information on the four tiers
that Google's technology uses to determine where to place a listing.
Essential reading for those that pay for placement on Adwords, or
those thinking about doing so.
"There are 4 types of keywords you can have in Google Adwords :
1. Broad match - your ad is shown if the words you are bidding on show anywhere in your list.
2. Phrase match - your ad is shown if the phrase you are bidding on is shown within the context of the search made
3. Exact match - your ad is shown if the phrase you are bidding on is shown EXACTLY as the search made.
4. Negative match - your ad is NOT shown if one of the stop words you choose is used"
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