Tuesday, March 21, 2006

KinderStart v Google Page Rank Suit Unlikely To Get Far

...but can you blame them for trying?
MediaPost Publications - News Analysis: Page Rank Suit Unlikely To Get Far - 03/21/2006: "The Norwalk, Calif.-based KinderStart late last week filed a lawsuit against the search giant, charging it with unfairly degrading the site's placement in the organic search results. KinderStart is also seeking to represent other Web publishers--at least 100, by KinderStart's estimation--that have seen their sites drop in Google's organic results pages.

Google said in a statement that the suit is without merit, and it intends to fight the case...

..industry experts say the company's chances of prevailing appear to be slim-to-none--especially since Google previously won a similar suit brought by another company several years ago. What's more, they say, if companies could sue Google whenever their placement in organic listings dropped, Google--and other search companies--would no longer be able to function."

The searchking v google case is cited but there seem to be only superficial similarities...more to follow

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