The Search Experience has a De Facto Standard -Google (for Now)

The Search Experience has a De Facto Standard (for Now): "Google: The User's Definition of Search

Google's interface has become the de facto standard for search. Even now, all three of the major properties have very similar search results layouts, with only slight variations to distinguish them. It's in those variations, the nuances of design and layout, where the differences in the user experience can be found. Everything is measured against Google, and at this point, Google's interface defines the ideal search experience...

Google has done a lot right (and a few things wrong) but perhaps the smartest move they've ever made is to pay meticulous attention to the search user experience. Whether they designed an ideal interface by intention, or whether we've just been conditioned to accept it as the ideal interface, it works for us"