John Battelle's Searchblog: Titans Column: Omid Kordestani: "Google's Omid Kordestani conjured a formula that took its sales to $3 billion. Now he's rethinking the world of advertising again. By John Battelle...
What do you see as the future of advertising?
The measurability of online advertising will extend broadly to all areas of media. You have companies spending billions of dollars on television. As more and more consumers adopt technologies like TiVo, I think you'll be able to have much more useful forms of advertising -- more targeted, more measurable, and with new pricing models. Just imagine if we made it possible for our advertisers to quickly publish relevant ads that could range from the local plumber on one end to Super Bowl commercials on the other."
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