Google Tests Potential Classifieds-Killer: "Google has confirmed it's testing a method of structured content submission called Google Base. The new service, unearthed by bloggers who took screenshots before the pages disappeared, could put Google into competition with classifieds providers as well as e-tailing giant eBay.
'We are testing a new way for content owners to submit their content to Google, which will complement existing methods such as Web crawl and the Google Sitemaps program,' Eileen Rodriguez, a Google spokesperson, wrote in an e-mail exchange....
The potential service has implications for every player that publishes structured data, such as classifieds, product listings, or travel information. Traditionally, specialized search engines like Oodle, Indeed.com, SimplyHired and SideStep have indexed such data. But all of these players have long expected, and perhaps feared, Google would enter the market.
For the original data publishers, such as online merchants, recruiters with job listings, or individuals trying to sell a used car, Google's effort could make it possible for them to sidestep paying to have their ad posted on a job board or on eBay. By asking users to submitting data in a specified format, Google could likely do a better job at returning appropriate results."
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