Slashdot | Google Patents RSS Advertising: "IO ERROR writes "Google [1]filed a patent application for targeted advertising in RSS feeds about a year and a half ago. The USPTO has now assigned it a number and [2]placed it online. The patent application covers both targeting in RSS feeds and geotargeting by IP address. It gives some insight into how Google's ad servers work."
United States Patent Application: 0050165615: "Embedding advertisements in syndicated content Incorporating targeted ads into information in a syndicated, e.g., RSS, presentation format in an automated manner is described. Syndicated material e.g., corresponding to a news feed, search results or web logs, are combined with the output of an automated ad server. An automated ad server is used to provide keyword or content based targeted ads. The ads are incorporated directly into a syndicated feed, e.g., with individual ads becoming items within a particular channel of the feed. The resulting syndicated feed including targeted ads is supplied to the end user, e.g., as a set of search results or as a requested web log. Embedding of targeted ads into syndicated feeds and/or user response to the embedded ads is be tracked in an automated manner for billing. The automated targeting and insertion process allows ads to be kept current and timely while the original feed may be considerably older. "
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