MediaPost report by Shankar Gupta...
"The idea, Keyhole General Manager John Hanke wrote on the Google Blog, is to let consumers see photos of what they're searching for--the beach in beachfront when looking for a hotel, or what the freeway exit on the way there looks like. When getting directions from Google Maps, Keyhole can overlay the path to the destination over the satellite photo...." snip
..."Google is not the first major search engine to incorporate images into its local search results. Amazon's A9 Yellow Pages local search incorporates block-by-block photos of businesses and residences. If a user searches for a coffee shop recommended by a friend, they can not only get the address, but also a photo of the storefront. Amazon accomplished this by equipping a truck with a digital camera and driving around thousands of miles of streets in several major American cities, including New York, Los Angeles, Boston, and Chicago. Both AOL and Yahoo! have maps features--the former powered by MapQuest, the latter by a proprietary engine. Neither has incorporated digital mapping into their offering yet."
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