Friday, April 08, 2005

Google Budget Optimizer for Adwords

MediaPost: "GOOGLE THIS WEEK BEGAN OFFERING AdWords users a tool that adjusts their bids automatically, aiming to get the highest number of clicks for a given advertising budget. The feature, called Google Budget Optimizer, is aimed at consumers who want more automation, promising the maximum number of clicks for a given spend. Google cautions, however, that the Optimizer is not intended to gain a particular placement, but to achieve the maximum volume of clicks. --Shankar Gupta "

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