Friday, January 28, 2005

Google offers tool to advertisers - rumours confirmed

CNET News.com
"The search giant called the API beta program an 'open invitation to developers to explore new concepts and then write great software' to manage their AdWords campaigns. Google said the API will allow advertisers to more closely tailor ad content to reflect specific needs. The API, for example, will let advertisers create customized reporting tools that offer more detail on how successful their ads have been. "

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