Tuesday, January 25, 2005

Adwords API for more control and better targeted ads

SiliconValley.com

" As quietly as it could, Google gathered about 1800 marketing and sales people at a secret location in San Francisco this week to brief them on the next iteration of its wildly successful Adwords/Adsense program, and it's quite a bit different from the contextual ad delivery system we know today."

Silicon Valley Watcher

"The Google API is only available to advertisers and not to online publishers carrying Google ads... Silicon Valley Watcher also learned that Google assembled its global salesforce of about 1800 people in San Francisco this week to brief them on the new technology, and how it will be marketed. It represents a complete revamp of its Adwords/Adsense text ads program. More details HERE."

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