Thursday, March 18, 2004

Wired News: Think Globally, Search Locally

Wired News: Think Globally, Search Locally: "Google is introducing a new system designed to make it easier for people to find things closer to their homes, paving the way for the company to make more money selling ads to small businesses. The new algorithmic formulas will allow Google to display more local information in response to search requests that include a ZIP code or a city's name.

Google says these geographic queries are now more likely to generate phone numbers and specific addresses on its main results page. In many cases, Google also will display an icon of a compass that can be clicked upon to open another page containing a detailed map and directions to the location"

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