Internet as research engine continues to grow - 19-Mar-04.

Internet as research engine continues to grow - 19-Mar-04.: "Internet as research engine continues to grow.

Dont expect any slowdown soon in the growing use of the internet for travel research, suggests Steve Kaufer, whose travel research site was recently acquired by IAC/InterActive Corp.

Mr Kaufer, co-founder and CEO of TripAdvisor Inc., told TravelMole: Travel research has always been at the forefront of internet activities. And that makes perfect sense. The information is there 24 hours a day. There are wonderful pictures and fresh sites.

TripAdvisor was formed in 2000 to provide a comprehensive travel search engine and directory to help consumers plan their trips. TripAdvisor.com is the 7th most popular travel website worldwide, the company says.

TripAdvisor does not sell travel, and has no intention of ever doing so, Mr Kaufer said.

Mr Kaufer said there are many good travel information sites, but none that operate like TripAdvisor. The companys search technology continuously scours the web for articles, reviews and opinions published on various travel topics such as hotel and resort properties. Ratings are then given. "